Is Servicization a Win-Win Strategy? Profitability and Environmental Implications of Servicization
Is Servicization a Win-Win Strategy? Profitability and Environmental Implications of Servicization is a scholarly work, published in 2019 in ''Manufacturing & Service Operations Management''. The main subjects of the publication include industrial organization, profitability index, marketing, stylized fact, outcome, business, economic production, supply chain management, win-win game, circular economy, economics, competitive advantage, Green consumption, product, and microeconomics. The authors study when servicization results in a win-win outcome where it can simultaneously increase a firm’s profits and decrease its environmental impact compared with selling products.