Thunderbird School of Global Management
The Thunderbird School of Global Management is a global leadership, management, and business school at Arizona State University, a public research university in the Phoenix metropolitan area. It was founded in 1946 as an independent, private institution and acquired by Arizona State University in 2014. The school moved to ASU's Downtown Phoenix campus in 2018 from its original location at the former WWII USAAF Thunderbird Field, from which the school was named. The campus built a new $75 million building for the school in 2021.
Thunderbird is a unit of the Arizona State University Enterprise. Its programs are accredited by the Higher Learning Commission and the Association to Advance Collegiate Schools of Business.
As of 2018, the school had around 45,000 alumni, also referred to as "Thunderbirds” or "T-birds."
History
Founding as a private institution (1946–2014)
The school derives its name from Thunderbird Field No. 1, a decommissioned World War II-era United States Army Air Forces base, which served as its campus for more than 70 years.The American Institute for Foreign Trade was founded by Lt. Gen. Barton Kyle Yount, a US Army Air Forces officer who purchased the former Thunderbird Field from the War Assets Administration for one dollar, subject to the condition that the property be used for educational purposes for a minimum of 10 years. This led to short-lived controversy as journalists questioned the propriety of the transaction. As head of the Army Air Training Command, Yount had been recruited to the project by two AAF colonels, Finley Peter Dunne, Jr. and W. Stouder Thompson, who considered that the United States was "notoriously short of personnel trained for foreign trade." Yount agreed that "the young men who were going to foreign countries to represent American business were, in many cases, entirely untrained and unfit to represent their firms and their government." The school was chartered as a nonprofit Arizona corporation on April 8, 1946. Over the next six months, Yount and Dunne prepared the Glendale location, arranged financing, remodeled the physical plant, and recruited faculty and students. Students were required to be "at least twenty years of age who, through study in college or the armed forces, have completed at least two years above high school, or the equivalent thereof." This last provision was interpreted to allow military or work experience to substitute for formal university study.
Classes officially began on October 1, 1946, with 285 students and 18 faculty members. 98% of the students attended on the G.I. Bill. The first certificates were awarded June 14, 1947. The program mixed business courses with instruction in Spanish or Portuguese languages and Latin American culture, for a "tripartite curriculum" consisting of international commerce, languages, and area studies. Course offerings soon expanded to include French language and Western European and "Far Eastern" area studies. In 1951, Thunderbird began granting the Bachelor of Foreign Trade to students who already possessed undergraduate degrees, or at least three years of coursework, while the others continued to be awarded certificates. Thunderbird thus became one of the first tertiary institutions to offer international business degrees.
A Master of Foreign Trade degree began to be offered in 1952, and required four semesters of study, in contrast to two semesters for the bachelors. Over the following decades, the master's degree—renamed the Master of International Management – came to dominate, while the undergraduate program was phased out. The school accordingly changed its name to the "Thunderbird Graduate School of International Management", and then to the "American Graduate School of International Management". The American Management Association entered into some sort of relationship with the school, while the North Central Association granted Thunderbird regional accreditation in 1969 and 1974. Accreditation by the American Association of Collegiate Schools of Business proved more elusive, since Thunderbird did not then award the MBA degree, and indeed emphasized the "difference of degree" in its marketing materials.
In 1953, the school logo allegedly inspired the name of the U.S. Air Force demonstration flight team, the Thunderbirds.
The first foreign students enrolled in 1958, and their proportion steadily increased until 9-11, reaching some 60% of the student body.
In 1965, the U.S. Department of Commerce awarded the school the President's "E" Certificate for Export Service. A small flag signifying this flew in front of the school for decades.
Under the presidency of Arthur L. Peterson, Thunderbird received regional accreditation; the size of the student body doubled ; and several significant building projects were undertaken, including a library. A pilot, Peterson was known for landing his plane on Thunderbird field.
William Voris established overseas study programs in several foreign countries, including cooperative agreements with the Tecnológico de Monterrey and the Beijing Institute of Foreign Trade. He also organized the school's first executive education programs.
The Thunderbird Hot Air Balloon Classic was first held in 1975, on the Thunderbird campus itself. The event became an annual festival featuring student-run food-booths and the like. It was moved off-campus in 1989 and cancelled after 2006.
Enrollments steadily rose to a peak of about 1,600 in 1992. Meanwhile Thunderbird's endowment also grew, reaching US$1 million in 1982, and $20 million in the late 1990s. At the same time, Thunderbird began to experience competition from other American business schools as international business increasingly became a mainstream subject. Thunderbird's relative poverty, and lack of affiliation with a full-fledged university, proved significant disadvantages, even as interest in business education skyrocketed during the Reagan administration. After 1992 Thunderbird's enrollment began to decline, dropping below 600 in 2003, and necessitating faculty and staff cuts in 2001 and 2004. This trend was exacerbated by the September 11 attacks, which led to stricter visa rules for foreign students; by the decline in the popularity of MBA study during the dot-com bubble; and by the Great Recession.
In 2001, Thunderbird began to offer an MBA in International Management, replacing the previously offered Master of International Management degree. In 2004, the school changed its name to "Thunderbird, the Garvin School of International Management" following a $60 million pledge by alumnus Sam Garvin and his wife Rita. The same year, the school hired Ángel Cabrera to serve as president. Cabrera oversaw the school's 2006 adoption of a Professional Oath of Honor.
In 2007, the school again changed its name to the "Thunderbird School of Global Management."
Laureate controversy
In 2012, Larry Penley became president of Thunderbird, and was forced to make further faculty and staff reductions. The following year, the school announced a planned partnership with Laureate Education, Inc. As part of the planned partnership, Thunderbird would remain a nonprofit organization, exempt from income tax as a 501, but would establish a joint educational service company with Laureate, a for-profit company. This joint company would launch an undergraduate program and expand online programs. The planned partnership would allow Thunderbird to host events at Laureate campuses worldwide and establish Thunderbird campuses abroad. According to the agreement, although Laureate would be given three seats on Thunderbird's board, Thunderbird would retain its academic independence and degree-granting powers. Thunderbird would continue to operate from its Glendale campus, but would sell its campus to Laureate in a leaseback agreement, and use the money from the sale to pay off its debts. Also, Laureate and Thunderbird had planned to invest $20 million and $10 million respectively in campus improvements.A number of Thunderbird alumni, and several board members, opposed the proposed partnership on the grounds that it would harm the school's reputation, and circulated a petition in protest. The Thunderbird Independent Alumni Association was formed in the midst of the controversy. There were board resignations.
Although the proposal was approved by Thunderbird's board in June 2013, it was ultimately rejected by the Higher Learning Commission of the North Central Association of Colleges and Schools, Thunderbird's's regional accreditor. Since Thunderbird was then in an advanced state of financial exigency, attention naturally focused on acquisition by ASU, which expressed willingness to proceed.
As part of Arizona State University (2014–present)
Negotiations with ASU president Michael M. Crow concluded within months, with the new plan winning swift approval from both boards as well as the Higher Learning Commission. Under the plan, finalized in December 2014, ASU assumed Thunderbird's debts of $22 million, and received $20 million from Thunderbird's operating fund to stabilize its finances. ASU also acquired Thunderbird's Glendale campus.In 2015, ASU appointed Allen J. Morrison as CEO and Director General of Thunderbird. Since ASU already had an MBA program, it was decided to phase out the Thunderbird MBA in favor of a Master of Global Management, a one-year program similar to the school's former Master of International Management degree. Also, an undergraduate program was recreated.
In 2018, ASU appointed Sanjeev Khagram as director general and dean of Thunderbird.
In October 2019, ASU and Thunderbird held a groundbreaking ceremony to celebrate the start of construction on Thunderbird's new global headquarters facility, adjacent to ASU's Sandra Day O'Connor College of Law on the Downtown Phoenix campus. The first classes in the new building were held in the fall semester of 2021, when Thunderbird celebrated its 75th anniversary.