Intelligence analysis


Intelligence analysis is the application of individual and collective cognitive methods to weigh data and test hypotheses within a secret socio-cultural context. The descriptions are drawn from what may only be available in the form of deliberately deceptive information; the analyst must correlate the similarities among deceptions and extract a common truth. Although its practice is found in its purest form inside national intelligence agencies, its methods are also applicable in fields such as business intelligence or competitive intelligence.

Overview

Intelligence analysis is a way of reducing the ambiguity of highly ambiguous situations. Many analysts prefer the middle-of-the-road explanation, rejecting high or low probability explanations. Analysts may use their own standard of proportionality as to the risk acceptance of the opponent, rejecting that the opponent may take an extreme risk to achieve what the analyst regards as a minor gain. The analyst must avoid the special cognitive traps for intelligence analysis projecting what she or he wants the opponent to think, and using available information to justify that conclusion. Being aware that one's enemies may try to confuse is a relevant factor, especially in the areas of intelligence cycle security and its subdiscipline counterintelligence. During World War II, the German word for counterintelligence art was Funkspiel, or radio game—not a game in the sense of playing fields, but something that draws from game theory and seeks to confuse one's opponents.
A set of problem-solving talents are essential for analysts. Since the other side may be hiding their intention, the analyst must be tolerant of ambiguity, of false leads, and of partial information far more fragmentary than faces the experimental scientist. According to Dick Heuer, in an experiment in which analyst behavior was studied, the process is one of incremental refinement: "with test subjects in the experiment demonstrating that initial exposure to blurred stimuli interferes with accurate perception even after more and better information becomes available...the experiment suggests that an analyst who starts observing a potential problem situation at an early and unclear stage is at a disadvantage as compared with others, such as policymakers, whose first exposure may come at a later stage when more and better information is available."
The receipt of information in small increments over time also facilitates assimilation of this information into the analyst's existing views. One item of information may not be sufficient to prompt the analyst to change a previous view. The cumulative message inherent in many pieces of information may be significant but is attenuated when this information is not examined as a whole. The Intelligence Community's review of its performance before the 1973 Yom Kippur War noted .
Writers on analysis have suggested reasons why analysts come to incorrect conclusions, by falling into cognitive traps for intelligence analysis. Without falling into the trap of avoiding decisions by wanting more information, analysts also need to recognize that they always can learn more about the opponent.

Analytic tradecraft

The body of specific methods for intelligence analysis is generally referred to as analytic tradecraft. The academic disciplines examining the art and science of intelligence analysis are most routinely referred to as "Intelligence Studies", and exemplified by institutions such as the Joint Military Intelligence College, University of Pittsburgh Graduate School of Public and International Affairs, and Mercyhurst College Institute for Intelligence Studies. The goal of the Analytic Tradecraft Notes of the Central Intelligence Agency's Directorate of Intelligence include the
On January 2, 2015, the Office of the Director of National Intelligence issued Intelligence Community Directive 203, which "establishe Intelligence Community Analytic Standards that govern the production and evaluation of analytic products; articulates the responsibility of intelligence analysts to strive for excellence, integrity, and rigor in their analytic thinking and work practices..."

Setting goals for an intelligence analysis

Stating the objective from the consumer's standpoint is an excellent starting point for goal-setting:
More charitably, he now characterizes his early periods of service at the NSC Staff and in State Department bureaus as ones of "mutual ignorance"

Be bold and honest

ing is problematic in intelligence analysis; still, some things truly are uncertain. Arguably, when uncertainties are given with probabilities or at least some quantification of likelihood, they become less a case of weasel wording and more a case of reflecting reality as it is best understood.
While a good analyst must be able to consider, thoughtfully, alternative viewpoints, an analyst must be willing to stand by his or her position. This is especially important in specialized areas, when the analyst may be the only one that reads every field report, every technical observation on a subject.
"Believe in your own professional judgments. Always be willing to listen to alternative conclusions or other points of view, but stand your ground if you really believe the intelligence supports a certain conclusion. Just because someone is your boss, is a higher grade, or has been around longer than you does not mean he or she knows more about your account than you do. You are the one who reads the traffic every day and who studies the issue". At the same time, Watanabe observes, "It is better to be mistaken than wrong". Not willing to be wrong is also a disease of the highest policymaker levels, and why there needs to be a delicately balanced relationship, built of trust, between a policymaker and his closest intelligence advisors.
"Being an intelligence analyst is not a popularity contest...But your job is to pursue the truth. I recall a colleague who forwarded an analysis that called into question the wisdom behind several new US weapon systems. This analysis caused criticism of the CIA, of his office, and of himself. He stood his ground, however; the Agency supported him, and eventually he was proven right. He did not make a lot of friends, but he did his job.
Intelligence analysts are expected to give policymakers' opinions both support and reality checks. The most effective products have several common features:
  • Opportunities and dangers for interests of the analyst's country, especially unexpected developments that may require a reaction.
  • Motives, objectives, strengths, and vulnerabilities of adversaries, allies, and other actors.
  • Direct and indirect sources of friendly parties' leverage on foreign players and issues.
  • Tactical alternatives for advancing stated national policy goals.
Reality checking is not to be underestimated. In World War II, the Allies launched an air offensive against a target system that they really did not understand: the V-1 cruise missile. Their rationale to attack may have been rational when there were large numbers of aircraft and pilots, but it might not be applicable to current situations, at least not until analysts rule out the possibility of the target system being a decoy. If the threat is real, then it might be warranted to defer attack until a massive one can be delivered.

Agreement on content

The analytic process must be interactive with the customer to succeed. For example, the first IMINT of Soviet missiles during the Cuban Missile Crisis was verified and quickly taken to the President and Secretary of Defense. The highest level of authority immediately requested more detail, but also wanted a perspective on the Soviet strategy, which was not available from photography.
As the White House requested more CIA and Navy support for photography, it simultaneously searched for HUMINT and SIGINT from Cuba, as well as diplomatic HUMINT. Until John F. Kennedy was briefed by excellent briefers, such as Dino Brugioni, he probably did not understand the capabilities of IMINT.
Frequently, the intelligence service will organize the production process and its output to mirror the customer organization. Government production by the single-source intelligence agencies is largely organized geographically or topically, to meet the needs of all-source country, region, or topic analysts in the finished-intelligence producing agencies.
In terms of intended use by the customer, both business and government producers may generate intelligence to be applied in the current, estimative, operational, research, science and technology, or warning context. Serendipity plays a role here, because the collected and analyzed information may meet any or all of these criteria.
A good example is warning intelligence. Military and political analysts are always watching for predefined indication that an emergency, such as outbreak of war, or a political coup, is imminent. When an indicator is approved, policymakers are alerted and a crisis team is often convened, with the mission of providing time-sensitive intelligence on the situation to all relevant customers.

Orienting oneself to the consumers

Experienced analysts recommend seeing oneself as a specialist on a team, with 5–10 key players. Learn something about each of them, both in terms of how they express themselves, and how you can reinforce their strengths and support their weaknesses. The analyst must constantly ask himself, "what do they want/need to know? How do they prefer to have it presented? Are they still trying to select the best course of action, or have they committed and now need to know the obstacles and vulnerabilities on their chosen path?"
Others on the team may know, how to handle the likely challenges. The analyst's contribution is in recognizing the unlikely, or providing connections that are not obvious. Consumers must get information in a timely manner, not after they commit to a decision they might not have made having rougher information available sooner.
Sometimes, when the producer is struggling with how to meet the needs of both internal and external customers, the solution is to create two different types of products, one for each type of customer. An internal product might contain detail of sources, collection methods, and analytic techniques, while an external product is more like journalism. Remember that journalists always address:
  1. Who
  2. What
  3. When
  4. Where
  5. Why
"How" is often relevant to journalists, but, in intelligence, may wander into that delicate area of sources and methods, appropriate only for internal audiences. The external consumer needs to know more of potential actions. Actions exist in three phases:
  1. The decision to act
  2. The action
  3. Disengagement from the action
Internal products contain details about the sources and methods used to generate the intelligence, while external products emphasize actionable target information. Similarly, the producer adjusts the product content and tone to the customer's level of expertise.