Individualism and Collectivism
Individualism and Collectivism is a scholarly work by Norbert Schwarz, published in 2006 in ''Journal of Consumer Psychology''. The main subjects of the publication include construal, Intergroup relations, consumer behavior, psychology, Hofstede's cultural dimensions theory, cultural psychology, persuasion, individualism, value, collectivism, epistemology, social psychology, and sociology. Commentaries by Aaker (2006), Meyers‐Levy (2006), and Oyserman (2006) elaborate on their analysis and suggest additional avenues for future research.