Impact of misleading/false advertisement to consumer behaviour
Impact of misleading/false advertisement to consumer behaviour is a scholarly work, published in 2018 in ''International Journal of Economics and Business Research''. The main subjects of the publication include marketing, business, advertising, false advertising, COVID-19 pandemic, research, business ethics, and product. The study has explored the importance of enhancing marketing activities through truthful facts to ensure that the functions of the organisation are believable and thus helpful to customers to make the right decisions.