Impact of Integrated Marketing Communication on Consumers Purchase Decisions
Impact of Integrated Marketing Communication on Consumers Purchase Decisions is a scholarly work, published in 2013 in ''Journal of Independent Studies and Research Management Social Science and Economics''. The main subjects of the publication include globalization, marketing management, marketing communications, consumer behavior, marketing research, marketing, business, and advertising. This research is conducted to find out the impact of IMC practices on consumers’ purchase decisions in Pakistan.