IU HEREH World Tour


The HEREH World Tour was the first world tour and ninth concert tour overall by South Korean singer IU in support of her sixth extended play The Winning. The tour began on March 2, 2024, in Seoul, South Korea and concluded on September 22, 2024, in Seoul, South Korea. The tour consisted of concerts in Asia, North America and Europe.

Background and development

IU announced that she would be holding her first worldwide concert tour on January 16, 2024. Originally titled H.E.R. World Tour, the concert name was changed to HEREH World Tour as of April 15, 2024. The tour was her first tour since the Love, Poem Tour in 2019.
The European leg at the end of June 2024 marked her first solo concert tour in the English-speaking world outside of Asia.

Covers

IU performed covers of songs by local artists in several cities, including "The One and Only" by Accusefive in Taipei, "" by Terence Lam in Hong Kong, "Pasilyo" by SunKissed Lola in Bocaue, "Like A Star" by Corinne Bailey Rae in London, and "First Love" by Nont Tanont in Bangkok.

Critical reception

NME's Rhian Daly praised IU's performance at Seoul's KSPO Dome, for its creativity and immersive experience. He highlighted how placing her stage in the center of the venue broke down barriers between IU and her audience, enhancing the connection between her and her fans. The production design transformed the stage into various settings, enriching the storytelling. Divided into emotive sections, the setlist showcased IU's vocal talent and included special guest appearances.

Accolades

The concert tour received the Stage of the Year award at the 2024 Melon Music Awards.

Commercial performance

In Billboards Top 10 Highest-Grossing K-pop Tours of 2024 list, the IU HEREH World Tour ranked at number six, with 92,600 tickets sold from eight shows and $16.6 million in revenue.

Setlist

The following set list is from the concert in Seoul, South Korea, and is not intended to represent all shows throughout the tour.
;Part 1 – Hypnotic
  1. "Holssi"
  2. "Jam Jam"
  3. "Ah Puh"
  4. "Bbibbi"
  5. "Obliviate"
;Part 2 – Energetic
  2. "Celebrity"
  3. "Blueming"
  4. "Coin"
  5. "Eight"
  6. "Hold My Hand"
  7. "I Stan U"
;Part 3 – Romantic
  2. "Havana"
  3. "Meaning of You"
  4. "Friday"
  5. "Strawberry Moon"
  6. "Through the Night"
;Part 4 – Ecstatic
  2. "Shopper"
  3. "Above the Time"
  4. "You & I"
  5. "Love Wins All"
;Encore – Heroic
  2. "Shh.."
  3. "Twenty-Three"
  4. "Holssi"
;En-encore
  2. "Ice Flower"
  3. "Red Queen"
  4. "Love of B"
  5. "Ending Scene"
  6. "Winter Sleep"
  7. "Someday"
  8. "The Red Shoes"
  9. "Last Night Story"
  10. "You Know"
  11. "Shopper"
  12. "Epilogue"

Personnel

Artist
Band
  • Hong Sojin - Bandmaster and 1st Keyboard
  • Kim Hyun - 2nd Keyboard
  • Kim Dongmin - Guitar
  • Choi Insung - Bass
  • Kim Seungho - Drum
  • Cho Jaebum - Percussion