ISO/TC 289

ISO/TC 289 Brand evaluation is Technical Committee n.289 of the International Organization for Standardization formed in 2014 to develop standards in the area of Brand evaluation.

History

In January 2014 the Technical management Board of ISO took the decision to create a new ISO Technical committee called ISO/TC 289.
The first plenary meeting was held on 2014 September 25–26 in Beijing, hosted by Standardization Administration of China and China Council for Brand Development.
The first meeting of ISO/TC 289/WG1 was held by China Council for Brand Development in Shenzhen, from November 11 to 12, 2015.
The first meeting of ISO/TC 289/WG2 was held by UNI in Rome, from January 21 to 23, 2019.

The current scope of ISO/TC 289 primarily focuses on standardization in the field of brand evaluation. The
main activity of ISO/TC 289 is to develop international standards supporting the international practice
of brand evaluation and brand management.

Chair – Dr.Bobby J.Calder Secretary Ms Lili Lu
ISO/TC 289 currently has the following organisation.

ISO/TC 289/CAG Chairman's Advisory Group – Convenor : Mr.Pingjun Liu.
ISO/TC 289/WG 1: Brand evaluation process – Convenor : Mr.Gerhard Hrebiceck and Mrs.Fang Wu
ISO/TC 289/WG 2: Implementation/Guidelines – Convenor : Mr.Claudio Barella.
ISO/TC 289/TG 1: Communications task group – Convenor : Mrs.Patricia McQuillan.
ISO/TC 289/TG 2: Collecting present concepts and philosophies in the market and developing Terms & Definitions – Convenor : Zeshi Yang and Edgar Baum.
ISO/TC 289/TG 3: ISO 10668 review – Convenor : Mr.David Haigh.

ISO/TC 289 has 12 Participating countries and 24 Observer countries.

published ISO standards under the direct responsibility of ISO/TC 289:
Brand evaluation

ISO standards under development with the direct responsibility of ISO/TC 289:

ISO/AWI 23353 Brand evaluation — Guidelines for brands related to Geographical Indications
ISO/AWI 24051 Brand evaluation – Guidance for annual brand evaluations.