Howard Cosell


Howard William Cosell was an American sports journalist, broadcaster and author. Cosell became prominent and influential during his tenure with ABC Sports from 1953 until 1985.
Cosell was widely known for his blustery, confident personality. Cosell said of himself, "I've been called arrogant, pompous, obnoxious, vain, cruel, verbose, a showoff. And, of course, I am."
Cosell was sardonically nicknamed "Humble Howard" by fans and media critics. In its obituary for Cosell, The New York Times described Cosell's effect on American sports coverage:

He entered sports broadcasting in the mid-1950s, when the predominant style was unabashed adulation, offered a brassy counterpoint that was first ridiculed, then copied until it became the dominant note of sports broadcasting.

He also brought an antagonistic, almost heel-like commentary, notably criticism of Terry Bradshaw suggesting that he did not have the intelligence to win in the league.
In 1993, TV Guide named Howard Cosell the all-time best sportscaster.

Early life and family

Cosell was born in Winston-Salem, North Carolina, to accountant Isidore Cohen and his wife Nellie Cohen ; his parents were Jewish. The grandson of a rabbi, he was raised in Brooklyn, New York City.
The name of Cosell's grandfather was changed when he entered the United States; Howard Cosell said he changed his name from "Cohen" to "Cosell" while a law student as a way to honor his father and grandfather by reverting to a version of his family's original Polish name. He attended New York University School of Law and was admitted to the bar in 1939.
During World War II, Cosell served in the Army Transportation Corps from 1942 to 1945. He was honorably discharged with the rank of major.

Career

Introduction to broadcasting

In the early 1950s, Cosell had a sports radio show which he would record early in the morning. Ned Garver recalled doing an interview with him in 1951. Cosell told Garver that the sponsor did not provide any gifts to the guests on the show, but Garver found out later that there actually were gifts and that Cosell kept them himself.
Cosell represented the Little League of New York, when in 1953, Hal Neal, then an ABC Radio manager, asked him to host a show on New York flagship WABC featuring Little League participants. The show marked the beginning of a relationship with WABC and ABC Radio that would last his entire broadcasting career.
Cosell hosted the Little League show for three years without pay, and then decided to leave law to become a full-time broadcaster. He approached Robert Pauley, President of ABC Radio, with a proposal for a weekly show. Pauley told him the network could not afford to develop untried talent, but he would be put on the air if he would get a sponsor. To Pauley's surprise, Cosell came back with a relative's shirt company as a sponsor, and the show Speaking of Sports was born.
Cosell took his "tell it like it is" approach when he teamed with the ex–Brooklyn Dodgers pitcher "Big Numba Thirteen" Ralph Branca on WABC's pre- and post-game radio shows of the New York Mets in their nascent years beginning in 1962. He pulled no punches in taking members of the hapless expansion team to task.
Otherwise on radio, Cosell did his show, Speaking of Sports, as well as sports reports and updates for affiliated radio stations around the country; he continued his radio duties even after he became prominent on television. Cosell then became a sports anchor at WABC-TV in New York, where he served in that role from 1961 to 1974. He expanded his commentary beyond sports to a radio show, Speaking of Everything.

Rise to prominence, support of black athletes

Cosell rose to prominence in the early 1960s, covering boxer Muhammad Ali, beginning from the time he fought under his birth name, Cassius Clay. The two seemed to have an affinity despite their different personalities, and complemented each other in broadcasts. Cosell was one of the first sportscasters to refer to him as Muhammad Ali after he changed his name, and supported him when he refused to be inducted into the military. Cosell was also an outspoken supporter of Olympic sprinters John Carlos and Tommie Smith, after they raised their fists in a "black power" salute during their 1968 medal ceremony in Mexico City. In a time when many sports broadcasters avoided touching social, racial, or other controversial issues, and kept a certain level of collegiality towards the sports figures they commented on, Cosell did not, and indeed built a reputation around his catchphrase, "I'm just telling it like it is."
Cosell's style of reporting transformed sports broadcasting in the United States. Whereas previous sportscasters had mostly been known for color commentary and lively play-by-play, Cosell had an intellectual approach. His use of analysis and context brought television sports reporting closer to "hard" news reporting. However, his distinctive staccato voice, accent, syntax, and cadence were a form of color commentary all their own.
Cosell earned his greatest interest from the public when he backed Ali after his heavyweight title was stripped from him for refusing military service during the Vietnam War. Cosell found vindication several years later when he was able to inform Ali that the United States Supreme Court had unanimously ruled in favor of Ali in Clay v. United States.
Cosell called most of Ali's fights immediately before and after Ali's return from his three-year exile in October 1970. Those fights were broadcast on tape delay usually a week after they were transmitted on closed circuit. However, Cosell did not call two of Ali's biggest fights, the Rumble in the Jungle in October 1974 and the first Ali–Joe Frazier bout in March 1971. Promoter Jerry Perenchio selected actor Burt Lancaster, who had never provided color commentary for a fight, to work the bout with longtime announcer Don Dunphy and former light-heavyweight champion Archie Moore. Cosell attended that fight as a spectator only. He would do a voice-over of that bout, when it was shown on ABC a few days before the second Ali-Frazier bout in January 1974.
Perhaps his most famous call took place in early 1973 at the fight between heavyweight champion Joe Frazier and top challenger George Foreman in Kingston, Jamaica. When Foreman knocked Frazier to the mat the first of six times, roughly two minutes into the first round, Cosell yelled out:
His call of Frazier's first trip to the mat became one of the most quoted phrases in American sports broadcasting history. Foreman beat Frazier by a TKO in the second round to win the World Heavyweight Championship.
Cosell provided blow-by-blow commentary for ABC of some of boxing's biggest matches during the 1970s and the early-1980s, including Ken Norton's upset win over Ali in 1973 and Ali's defeat of Leon Spinks in 1978 recapturing the heavyweight title for the third time. His signature toupee was unceremoniously knocked off in front of live ABC cameras when a scuffle broke out after a broadcast match between Scott LeDoux and Johnny Boudreaux. Cosell quickly retrieved his hairpiece and replaced it. During interviews in studio with Ali, the champion would tease and threaten to remove the hairpiece with Cosell playing along but never allowing it to be touched.
Ali would frequently refer to Cosell's hairpiece as a squirrel, rabbit or other wild animal. On one of these occasions, Ali quipped, "Cosell, you're a phony, and that thing on your head comes from the tail of a pony."
With typical headline-generating drama, Cosell abruptly ended his broadcast association with the sport of boxing while providing coverage for ABC for the heavyweight championship bout between Larry Holmes and Randall "Tex" Cobb on November 26, 1982. Halfway through the bout and with Cobb absorbing a beating, Cosell stopped providing anything more than rudimentary comments about round number and the participants punctuated with occasional declarations of disgust during the 15 rounds. He declared shortly after the fight to a national television audience that he had broadcast his last professional boxing match.
Cosell also was an ABC commentator for the television broadcast of the second of the two famous 1973 "Battles of the Sexes" tennis matches, this one between Bobby Riggs and Billie Jean King.

Feuds

During Cosell's tenure as a sportscaster, he frequently clashed with longtime New York Daily News sports columnist Dick Young, who rarely missed an opportunity to denigrate the broadcaster in print as an "ass", a "shill", or most often, "Howie the Fraud". Young would sometimes stand near Cosell and shout profanities so that the audio he was taping for his radio show would be unusable. Writing about Cosell, sportswriter Jimmy Cannon sniped, "This is a guy who changed his name, put on a toupee and tried to convince the world that he tells it like it is." He further added, "If Howard Cosell were a sport, he'd be roller derby."
Cosell, according to longtime ABC racecaster Chris Economaki, "had an enormous and monumental ego, and may have been the most pompous man I've ever met". Cosell ripped Economaki for a miscue in an interview with Cale Yarborough for ABC " never let me forget that". At an ABC Christmas party Economaki's wife asked to be introduced to Cosell and Chris said, "Howard, for some inexplicable reason my wife wants to meet you...' and it him off to no end. He really took it personally."

''Monday Night Football''

In 1970, ABC executive producer for sports Roone Arledge hired Cosell to be a commentator for Monday Night Football, the first time in 15 years that American football was broadcast weekly in prime time. Cosell was accompanied most of the time by ex-football players Frank Gifford and "Dandy" Don Meredith.
Cosell was openly contemptuous of ex-athletes appointed to prominent sportscasting roles solely on account of their playing fame. He regularly clashed on-air with Meredith, whose laid-back style was in sharp contrast to Cosell's more critical approach to the games.
The Cosell-Meredith-Gifford dynamic helped make Monday Night Football a success; it frequently was the number one rated program in the weekly Nielsen ratings. The inimitable style of the group distinguished Monday Night Football as a distinct spectacle, and ushered in an era of more colorful broadcasters and 24/7 TV sports coverage.
It was during his MNF run that Cosell coined a phrase that came to be so identified with football that other announcers and spectators—notably Chris Berman—began to repeat it. An ordinary kickoff return began with Cosell giving commentary about a player's difficult life. It became extraordinary when he suddenly observed, in his trademark staccato rhythm, "He could... go all... the way!"
Cosell has been credited for popularizing the term "nachos" during his time in the MNF booth.