How do loyalty programs affect goodwill? An optimal control approach
How do loyalty programs affect goodwill? An optimal control approach is a scholarly work, published in 2018 in ''4 O R''. The main subjects of the publication include loyalty program, economic profit, marketing, loyalty business model, business, reputation, loyalty, profitability index, advertising, consumer behavior, quality, goodwill, and product. The paper examines the long-term impact of loyalty programs on a company’s profit and reputation among customers, and with different durations of product use.