How avatars help enhancing self-image congruence
How avatars help enhancing self-image congruence is a scholarly work, published in 2018 in ''International Journal of Internet Marketing and Advertising''. The main subjects of the publication include self-image, advertising, evolutionary psychology, consumer behavior, psychology, congruence, personality, Big Five personality traits, avatar, virtual reality, social psychology, and metaverse. The study analyses the responses of 403 individuals collected by an online questionnaire.