New Frontier Hotel and Casino
The New Frontier was a hotel and casino on the Las Vegas Strip in Paradise, Nevada. The property began as a casino and dance club known as Pair O' Dice, opened in 1931. It was sold in 1941, and incorporated into the Hotel Last Frontier, which began construction at the end of the year. The Hotel Last Frontier opened on October 30, 1942, as the second resort on the Las Vegas Strip. The western-themed property included 105 rooms, as well as the Little Church of the West. The resort was devised by R.E. Griffith and designed by his nephew, William J. Moore. Following Griffith's death in 1943, Moore took over ownership and added a western village in 1948. The village consisted of authentic Old West buildings from a collector and would also feature the newly built Silver Slipper casino, added in 1950.
Resort ownership changed several times between different groups, beginning in 1951. A modernized expansion opened on April 4, 1955, as the New Frontier. It operated concurrently with the Last Frontier. Both were closed in 1965 and demolished a year later to make way for a new resort, which opened as the Frontier on July 29, 1967. Future casino mogul Steve Wynn was among investors in the ownership group, marking his entry into the Las Vegas gaming industry. The ownership group also included several individuals who had difficulty gaining approval from Nevada gaming regulators.
Businessman Howard Hughes bought out the group at the end of 1967. Like his other casino properties, he owned the Frontier through Hughes Tool Company, and later through Summa Corporation. In 1988, Summa sold the Frontier to Margaret Elardi, and her two sons became co-owners a year later. A 16-story hotel tower was added in 1990. The Elardi family declined to renew a contract with the Culinary Workers Union, and 550 workers went on strike on September 21, 1991. It became one of the longest strikes in U.S. history. Businessman Phil Ruffin eventually purchased the Frontier for $167 million. The sale was finalized on February 1, 1998, when Ruffin renamed the property back to the New Frontier. The strike ended on the same day, as Ruffin agreed to a union contract. Ruffin launched a $20 million renovation to update the aging property. His changes included the addition of a new restaurant, Gilley's Saloon.
Over the next decade, Ruffin considered several redevelopment projects for the site, but lack of financing hindered these plans. In May 2007, he agreed to sell the New Frontier to El Ad Properties for more than $1.2 billion. The resort closed on July 16, 2007, and demolition began later that year. The 16-story tower was imploded on November 13, 2007. It was the last of the Hughes-era casinos to be demolished. The 984-room property had been popular as a low-budget alternative to the larger resorts on the Strip. El Ad owned the Plaza Hotel in New York City and planned to replace the New Frontier with a Plaza-branded resort, but the project was canceled due to the Great Recession. Crown Resorts also scrapped plans to build the Alon Las Vegas resort. The site was purchased by Wynn Resorts in 2018, although plans to build the Wynn West resort were also shelved, and the land remains vacant.
The property hosted numerous entertainers throughout its operation, including Wayne Newton and Robert Goulet. It hosted the Las Vegas debuts of Liberace in 1944, and Elvis Presley in 1956, and also hosted the final performance of Diana Ross & The Supremes in 1970.
History
A portion of the property began as a casino and dance club known as Pair O' Dice. It opened on July 4, 1931, and was remodeled and enlarged during its first year. It was originally owned by casino dealer Frank Detra. Businessman Guy McAfee took over club operations in 1939. He remodeled the property and renamed it the 91 Club, after its location on Highway 91, which would later become the Las Vegas Strip. He purchased the club later in 1939, for $10,000.Hotel Last Frontier (1942–65)
McAfee sold the 91 Club in late 1941, to a group based in Arizona. R.E. “Griff” Griffith, the brother of film director D.W. Griffith, and owner of a movie theater chain in the southwestern U.S., paid $1,000 per acre for the 35-acre site. In addition to theaters, Griffith also owned the El Rancho Hotel & Motel in Gallup, New Mexico, and planned to expand it into a hotel chain. Griffith had originally planned to build his next hotel in Deming, New Mexico, before traveling to Las Vegas and realizing that it presented better opportunities. He intended to construct a western-themed hotel-casino resort on the newly purchased land. However, his initial name for the project was already in use by the El Rancho Vegas, which opened in 1941 as the first resort on the Las Vegas Strip. Instead, Griffith named his property the Hotel Last Frontier, while maintaining the western theme.Griffith hired architect William J. Moore, his nephew, to design the project, with emphasis on an authentic recreation of the Old West. Construction began on December 8, 1941, taking place around the 91 Club, which was incorporated into the new project as the Leo Carrillo Bar. It was named after Griffith's friend, entertainer Leo Carrillo. Building materials were difficult to acquire, due to a supply shortage caused by World War II. Moore purchased one or two abandoned mines in Pioche, Nevada, and sent crews to strip the sites of any usable materials. Moore also purchased two ranches in Moapa, Nevada, to supply meat and dairy for the resort.
The Hotel Last Frontier opened on October 30, 1942. It was the second hotel-casino resort to open on the Las Vegas Strip. The motel was mostly two stories, with some rooms on a third floor. It included 105 rooms at its opening, and an additional 100 would be added later. To maintain cool temperatures, cold water was carried through pipes in the walls of each room, originating from tunnels beneath the property.
Because Griffith and Moore were inexperienced in the gaming industry, they had the casino built at the rear of the property, not realizing that it should have been presented as the main attraction. The property included the Gay Nineties Bar, which had sat in the Arizona Club in Las Vegas, before being reassembled at the Last Frontier. The Frontier added the Little Church of the West in May 1943. The resort also included the El Corral Arena, used for rodeo events.
Griffith died of a heart attack in November 1943, and Moore took over the property. Moore conceived an idea to add the western-themed Last Frontier Village. It opened in November 1948, initially with three buildings while others would be added later. The village ultimately included restaurants, bars, and shops. The Little Church of the West was also incorporated into the village. Located at the property's northern end, the village included authentic Old West buildings saved by Doby Doc, a collector in Elko, Nevada. He served as curator of the attraction. The village also featured some newly built replicas created by the resort, including a Texaco gas station designed by Zick & Sharp. It offered free showers and restrooms to attract motorists to the resort. The Silver Slipper casino was added to the village in 1950.
The Last Frontier was sold in 1951, to a group led by McAfee. The new ownership included Jake Kozloff and Beldon Katleman, the latter of whom also owned the El Rancho Vegas. By 1954, Kozloff was the primary stockholder, and the ownership group now included Murray Randolph.
New Frontier (1955–65)
In June 1954, construction began on a $2 million expansion known as the New Frontier, designed by architect Albert Criz. The project included more rooms, new restaurants, and additional casino space. The Little Church of the West was relocated elsewhere on the property to make room for the new facilities. Later that year, Katleman sued several resort executives, including Kozloff, his brother William Kozloff, and Randolph. Katleman alleged that the trio had undisclosed partners invested in the resort, going against state law. He also alleged that the men began expansion of the resort without first obtaining a loan to cover the costs. The Nevada Tax Commission launched an investigation into the resort's hidden ownership.An opening celebration for the New Frontier was held on April 4, 1955. It served as a modernized expansion of the Hotel Last Frontier, which continued to operate under its original name. Singer Mario Lanza was scheduled to perform for the opening, but canceled at the last minute due to laryngitis, forcing the property to refund $20,000 in tickets.
Jake Kozloff resigned as president and general manager a few weeks after the opening. He and Randolph sold their interest to a new investor group, which finalized their purchase in May 1955, after paying more than $1 million to creditors. Katleman had sought to prevent the sale, as the resort was heavily mortgaged under the new group's financial setup. Katleman had also gotten into a fist fight with Maury Friedman, a member of the group who was denied ownership by the tax commission. Friedman was approved for an ownership stake later in 1955, along with seven other new partners in the group. Katleman's 1954 suit against Kozloff and Randolph was settled a few months later.
An expansion project was announced later in 1955. The adjacent Royal Nevada hotel-casino, located north of the Frontier, was taken over by the latter's ownership group in 1956. The Royal Nevada then briefly served as an annex to the New Frontier. Later that year, a new group took over operations and invested $301,000 into the New Frontier, which was struggling financially. The group included Vera Krupp, the estranged wife of Alfried Krupp von Bohlen und Halbach. Krupp oversaw operations with Louis Manchon, a swimming pool contractor. The previous group, including Friedman, returned to take over operations in early March 1957, after Krupp declined to invest any further in the struggling resort. Krupp alleged that stockholders had misled her on the monetary potential of the New Frontier. The property owed approximately $100,000 to creditors, not including back taxes sought by the U.S. government. Federal agents seized more than $1 million in assets from the property, which closed its facilities on March 18, 1957, with the exception of the hotel. The New Frontier later went into bankruptcy. Restaurant and bar operations eventually resumed.
In mid-1958, a new operating group – led by Los Angeles shirt manufacturer Jack Barenfield – proposed a $400,000 investment to reopen the casino and operate it on a limited basis. The Nevada Gaming Control Board was skeptical that the group would have enough funds to keep the casino operational for long.
Warren Bayley, one of the primary owners of the Hacienda resort, reached a deal to take over the New Frontier from Katleman and Friedman. The $6.5 million deal was finalized on October 1, 1958. The property was leased to Bayley, who agreed to pay off its debts. Actor Preston Foster served as vice president for Frontier Properties, Inc. The casino area reopened in April 1959. Two years later, Idaho banker and construction company owner Frank Wester sought to take over the property. Wester was approved by state gaming regulators, but failed to follow through on the deal.