Hot Pockets
Hot Pockets is an American brand of microwaveable turnovers generally containing one or more types of cheese, meat, or vegetables. Hot Pockets was founded by Chef America Inc. Since April 20, 2002, they have been produced by Nestlé.
History
Hot Pockets were developed by Paul Merage and his brother David through their company Chef America Inc. Chef America invented a packaging sleeve and dough formula to keep its calzone-like sandwiches crispy when cooked in a microwave. In 1980, Chef America introduced its first stuffed sandwich, the Tastywich, the predecessor of the Hot Pocket. Hot Pockets supplanted Tastywiches in 1983, first sold to restaurants because they were easier to break into than retail stores. On May 22, 2002, Chef America was sold to Nestlé. Hot Pocket products were "a $2 billion category of frozen sandwiches and snacks". Breakfast-style Hot Pockets were introduced in 2001.Product
There are 50 varieties of the traditional Hot Pocket, including breakfast, lunch and dinner varieties. Nestlé also offers Pretzel Bread Hot Pockets, Hot Pockets Croissant Crust, Hot Pockets Breakfast items, Hot Pockets Breakfast/Snack Bites and Hot Pockets Side shots. Nestlé formerly produced Lean Pockets, Hot Pie Express, Hot Pocket Pizza Minis, Hot Pockets Subs, Hot Pockets Calzones, Hot Pockets Panini and Hot Pockets Breakfast fruit pastries. Hot Pockets are viewed as "an after school staple". Individual Hot Pockets contain about 350 calories.Sales
Citing reduced sales, Nestlé announced in 2011 that it would cut employee numbers at its California factory. U.S. sales were about $610 million in 2010, according to Euromonitor International data.Paul Grimwood took over Nestlé SA's struggling U.S operations in 2011. In an attempt to bolster the failing brand by improving supply chain, Grimwood made the decision to drop the calzone version of Hot Pockets and the quesadillas Lean Pockets, reducing the number of doughs needed. Nestlé executive Chris Johnson points to an end of extended SNAP benefits in 2013 as the cause of the fallen sales, stating SNAP benefit recipients are "a big part of the consumption of this particular product."
Comedic references
- Comedian Jim Gaffigan is well known for his material poking fun at Hot Pockets. This material is so popular among fans that he is regularly offered Hot Pockets while on tour. Nestlé confirms that they were not involved in the development of Gaffigan’s Hot Pockets-related material.
- In a 2015 installment of the comic strip Wizard of Id, the Huns employed a trojan Hot Pocket in their perpetual war against the Kingdom of Id, with the intention of causing them to kill themselves slowly.
- Actor DJ Qualls plays a hacker in the 2003 science fiction film The Core who subsists solely on the microwaveable snack.
Product recalls