Honey Birdette
Honey Birdette is an Australian lingerie retail chain, with stores in Australia, the US and the UK.
The company opened its first store in Australia in 2006. In September 2016, they opened their first overseas store in London's Covent Garden.
BBRC owned a 62% stake until June 2021, when PLBY Group acquired Honey Birdette for A$443 million.
As of September 2025, they have 61 stores globally, 50 of them in Australia.