High-touch
High-touch refers to the involvement of personal attention and service. In business, the term often refers to situations where trust between the customer and employed individual is necessary. High-touch areas include: medicine, wealth management, reference desk, real estate, and legal. Stock trading done by humans, as opposed to automated trading or using Electronic [trading platform|online brokers], is also referred to as high-touch.
Origins
The term was coined in 1982 by John Naisbitt in his book Megatrends. It was explored further by Naisbitt in his follow-up book High Tech/High Touch.In medicine
High-touch may also refer to the frequency in which a surface is touched.In pharmacology, high-touch may refer to medicines that require temperature control, ongoing drug management, or compliance monitoring.