HelpMe Feed Foundation
The HelpMe Feed Foundation is an Australian non-profitable organization that supports breastfeeding. The foundation created the HelpMe Feed app, which aims to facilitate and expand on the support offered by health professionals to parents.
History
With a team of volunteers, the members of Small World Social shared the goal of managing the creation and distribution of the HelpMe Feed app globally. The group came together in 2014 when Maddy Sands of Small World Social saw an opportunity to use new technology to support women learning to breastfeed. Originally, the project began as the Google Glass [breastfeeding app trial]. This trial was supported by the Australian Breastfeeding Association.Karina Ayers, RN IBCLC joined the HelpMe Feed Foundation in 2015. From there, the foundation turned its focus towards building the HelpMe Feed app: a subscription-based tool that scales the support offered by health professionals to breastfeeding mothers. It includes a library of breastfeeding support videos and resources.
Aims
The HelpMe Feed Foundation aims:- To reach health professionals and help them support more breastfeeding mothers.
- For parents to become more knowledgeable, skilled, and confident about breastfeeding.
- To decrease social stigma and raise public awareness around breastfeeding.