Helianthus niveus
Helianthus niveus is a species of sunflower known by the common names showy sunflower and snowy sunflower. It is native to northern Mexico and the Southwestern United States.
Helianthus niveus is a taprooted annual or perennial sunflower growing to a maximum height over 1 m. The leaves are oval or lance-shaped, often with irregular lobes or teeth, and are covered in soft, white hairs. The flower heads are fringed with 13-21 bright yellow ray florets up to 2.5 cm long surrounding a center of yellow to purple-red disc florets.