Heibon Punch


Heibon Punch was a weekly Japanese men's magazine published by Heibon Shuppan. It was first published on 28 April 1964, and continued until 1988.

Content and influence

The magazine featured articles on lifestyle, fashion, sports, political issues, and sex, rivaling with Weekly Playboy, launched two years later. Heibon Punch was influential in promoting American fashion trends, such as the Ivy look, to Japanese male youth in post-World War II Japan.

Notable contributors

Some of Heibon Punch collaborators were Yukio Mishima, Toshio Saeki, and Kyoko Okazaki.

Related publications

Other magazines by the same publisher were Monthly Heibon Punch, the general weekly magazine Weekly Heibon, and the spin-off Heibon Punch for Girls.