Point of No Return (Keyshia Cole album)
Point of No Return is the sixth studio album by American singer Keyshia Cole; it was released on October 7, 2014, by Interscope Records and Universal Music Group and served as Cole's final album with the label. The album features production from various music producers including Tim Kelley of Tim & Bob, Mike Will Made It, DJ Mustard, WillieDonut, Amadeus, Stargate and features guest appearances by 2 Chainz, Juicy J, Gavyn Rhone, Wale, August Alsina, Faith Evans and Future.
Background
In August 2013, it was reported that songwriter Elijah Blake started working with Cole on her sixth studio album. During the composition of the album, Cole collaborated with artists Juicy J, Future, Wale, Mike Will Made It, Birdman, and R. Kelly. The album marks Cole's last release with Interscope Records. The album's release was set to coincide with the premiere of her reality show Keyshia Cole: All In on BET. Instead, the show premiered in February 2015.Singles
On March 15, 2014, Cole took to Instagram to play snippets from her upcoming album. Along the snippets was club banger, "Rick James". The single premiered on Power 105's morning show, The Breakfast Club, but it was released on digital retailers three months later on June 3, later than "Next Time " thus becoming the second single, despite having earlier premiere.On March 20, 2014, Cole's single "Next Time " was released on her SoundCloud and officially impacted US Rhythmic radio on April 1. The single was released on iTunes on March 31, 2014, thus becoming the first digital single of the project. The music videos for both of the songs were released in April.
In July 2014, the third single "She" produced by DJ Mustard was released.
She released a promotional single "I Remember " on September 23, 2014. It is the sequel to her single "I Remember". The music video was released on October 21, 2014.