In January 2011, Keane signed to BGM Entertainment. On 23 June, she performed alongside Tinchy Stryder at Live Fest at the [The The O2 Arena (London)|O2 Arena (London)|O2] in London. November 2011 saw Keane perform alongside Ed Sheeran and Wretch 32 at Proud O2. In December 2013 Keane supported JLS on their 'Farewell' tour spanning arenas across the UK. In 2014 Hatty featured on MarkMeets Magazine and discussed the JLS tour. In December 2015 Keane's vocals featured on the Boohoo Christmas TV Advertisement 'We Are Family'. In April 2017, Keane performed at at the Tower of David. She has released a number of singles "Pointless", "ME!", "Jealous"and "Freedom".