Hang Seng Insurance
Hang Seng Insurance Company Limited is a Hong Kong insurance company that is a wholly owned subsidiary of Hang Seng Bank.
The company traces its origins back to 1965 and was Hong Kong first insurance company specialising in "bancassurance". The company primarily offers a diversified range of personal insurance products, including accident, health, and life insurance, to individual and corporate customers through Hang Seng Bank online and offline channels in Hong Kong. Leveraging Hang Seng Bank extensive local marketing network, Hang Seng Insurance has become one of the major insurance providers in the Hong Kong market.
As of the first quarter of 2025, Hang Seng Insurance market share in new direct individual life insurance business has risen from third place in 2024 to second place, making it the second largest life insurance company in Hong Kong by market share.
History
The Associated Bankers Insurance Company Limited was established on the 15 January 1965, by major Chinese banks and other social elites. These were Hang Seng Bank, together with Chinese banks in Hong Kong — Bank of East Asia, Wing Lung Bank, and Wing Hang Bank. The company officially commenced business on 16 March 1965. It was Hong Kong first insurance company specialising in "bancassurance", focusing on general insurance business such as fire, water, and accident insurance for bank clients.In 1985, Hang Seng Bank purchased shares of Associated Bankers Insurance from minority shareholders for HKD 110 million, increasing its shareholding from 21.5% to 68.8%, to strengthen business ties between Hang Seng Bank and Associated Bankers Insurance.
In 1992, Hang Seng Bank continued to hold approximately 68.83% equity interest in Associated Bankers Insurance.
In February 1993, Hang Seng Bank proposed to acquire all the remaining 2,623,624 ordinary shares of Associated Bankers Insurance not yet held by it at a price of HKD 171.65 per share, for a total consideration of approximately HKD 450.3 million. The aim was to make Associated Bankers Insurance a wholly owned subsidiary. This offer involved interests held by certain directors, including eight Hang Seng Bank directors collectively holding 11.7% of Associated Bankers Insurance shares, and two directors of Associated Bankers Insurance holding 0.2%. Hang Cheong Investment Limited also held 13.1% of the shares.
On 6 March 1993, Associated Bankers Insurance became a wholly owned subsidiary of Hang Seng Bank, and on 13 March 1996 it was renamed Hang Seng Insurance Company Limited.
In 1995, Hang Seng Insurance and HSBC Insurance jointly established Hang Seng Life Limited to develop life insurance business for the Hang Seng Bank Group.
In September 2007, the company acquired the 50% stake held by HSBC Insurance in Hang Seng Life for approximately HKD 2.4 billion, thereby gaining full ownership and making it a wholly owned subsidiary. Prior to this, Hang Seng Insurance and HSBC Insurance each held half of Hang Seng Life shares.
In March 2012, Hang Seng Bank announced the sale of its general insurance subsidiary — Hang Seng General Insurance — to Australian insurer QBE Insurance Group for approximately US$420 million. The company was subsequently renamed QBE Insurance , and a 10-year exclusive general insurance distribution agreement was signed with QBE Group; In July 2023, following the expiry of the distribution agreement with QBE, Hang Seng Bank signed a new exclusive 15-year general insurance distribution agreement with Chubb.