Xerox
Xerox Corporation is an American corporation that sells printers, digital document products and services in more than 160 countries. Xerox was the pioneer of the photocopier market, beginning with the introduction of the Xerox 914 in 1959, so much so that the word xerox is commonly used as a synonym for photocopy. Xerox is headquartered in Norwalk, Connecticut, though it is incorporated in New York with its largest group of employees based around Rochester, New York, where the company was founded. As a large developed company, it is consistently placed in the list of Fortune 500 companies.
The company purchased Affiliated Computer Services for $6.4 billion in early 2010. On December 31, 2016, Xerox separated its business process service operations, essentially those operations acquired with the purchase of Affiliated Computer Services, into a new publicly traded company, Conduent. Xerox focuses on its document technology and document outsourcing business, and traded on the NYSE from 1961 to 2021, and the Nasdaq since 2021.
Researchers at Xerox and its Palo Alto Research Center invented several important elements of personal computing, such as the desktop metaphor GUI, the computer mouse and desktop computing. The concepts were adopted by Apple and later Microsoft.
History
Xerox was founded in 1906 in Rochester, New York, as Haloid. It manufactured photographic paper and equipment.In 1938, Chester Carlson, a physicist working independently, invented a process for printing images using an electrically charged photoconductor-coated metal plate and dry powder "toner". However, it would take more than 20 years of refinement before the first automated machine to make copies was commercialized, using a document feeder, scanning light, and a rotating drum.
Image:“XeroX processor model D” 1951 - Xerox Model D copier, one of the first production units. - Battelle Memorial Institute, Xerography, 505 King Avenue, Ohio State University, Columbus, HAER OHIO,25-COLB,38A-2.tif|thumb|left|The Xerox Model D copier, introduced in 1951
Joseph C. Wilson, credited as the "founder of Xerox", took over Haloid from his father. He saw the promise of Carlson's invention and, in 1946, signed an agreement to develop it as a commercial product. Wilson remained as President/CEO of Xerox until 1967 and served as chairman until his death in 1971.
Looking for a term to differentiate its new system, Haloid hired a Greek scholar at Ohio State University and coined the term xerography from two Greek roots meaning "dry writing".
Haloid changed its name to Haloid Xerox in 1958 and then Xerox in 1961.
Before releasing the 914, Xerox tested the market by introducing a developed version of the prototype hand-operated equipment known as the Flat-plate 1385. The 1385 was not actually a viable copier because of its slowness of operation. As a consequence, it was sold as a platemaker for the Addressograph-Multigraph Multilith 1250 and related sheet-fed offset printing presses in the offset lithography market. It was little more than a high quality, commercially available plate camera mounted as a horizontal rostrum camera, complete with photo-flood lighting and timer. The glass film/plate had been replaced with a selenium-coated aluminum plate. Clever electrics turned this into a quick-developing and reusable substitute for film. A skilled user could produce fast, paper and metal printing plates of a higher quality than almost any other method. Having started as a supplier to the offset lithography duplicating industry, Xerox now set its sights on capturing some of offset's market share.
The 1385 was followed by the first automatic xerographic printer, the Copyflo, in 1955. The Copyflo was a large microfilm printer that could produce positive prints on roll paper from any type of microfilm negative. Following the Copyflo, the process was scaled down to produce the 1824 microfilm printer. At about half the size and weight, this still sizable machine printed onto hand-fed, cut-sheet paper which was pulled through the process by one of two gripper bars. A scaled-down version of this gripper feed system was to become the basis for the 813 desktop copier.
Xerox 914
The company came to prominence in 1959 with the introduction of the Xerox 914. The 914, the first plain paper photocopier, was developed by Carlson and John H. Dessauer; it was so popular that by the end of 1961 Xerox had almost $60 million in revenue. The product was sold by an innovative ad campaign showing that even monkeys could make copies at the touch of a button - simplicity would become the foundation of Xerox products and user interfaces. Revenues leaped to over $500 million by 1965.Xeronic Computer Printer
In 1956, Haloid formed a joint venture in the UK with Rank Organisation whose Rank Precision Industries subsidiary was charged with anglicising the US products. Rank's Precision Industries went on to develop the Xeronic computer printer and Rank Data Systems was set up to bring the product to market. It used cathode-ray tubes to generate the characters and forms that could be overlaid from microfilm images. Initially, they planned for the Ferranti and AEI computer companies to sell the Xeronic as an on-line peripheral, but due to interface problems, Rank switched to a magnetic tape off-line technique. In 1962, Lyons Computers placed an order for use with their LEO III computer, and the printer was delivered in 1964. It printed 2,888 lines per minute, slower than the target of 5,000 lpm.1960s
In the 1960s, Xerox held a dominant position in the photocopier market. In 1960, a xerography research facility called the Wilson Center for Research and Technology was opened in Webster, New York. In 1961, the company changed its name to Xerox. Xerox common stock was listed on the New York Stock Exchange in 1961 and on the Chicago Stock Exchange in 1990.In 1963, Xerox introduced the Xerox 813, the first desktop plain-paper copier, realizing Carlson's vision of a copier that could fit on anyone's office desk. Ten years later, in 1973, a basic, analogue, color copier, based on the 914, followed. The 914 itself was gradually sped up to become the 420 and 720. The 813 was similarly developed into the 330 and 660 products and, eventually, also the 740 desktop microfiche printer.
Xerox's first foray into duplicating, as distinct from copying, was with the Xerox 2400, introduced in 1966. The model number denoted the number of prints produced in an hour. Although not as fast as offset printing, this machine introduced the industry's first automatic document feeder, paper slitter and perforator, and collator. This product was soon sped up by fifty percent to become the Xerox 3600 Duplicator.
Meanwhile, a small lab team was borrowing copiers and modifying them. The lab was developing what it called long distance xerography to connect a modified 813 copier to a CRT based scanner using a special service of the public telephone network, so that a document scanned on one machine would print out on the other. The LDX system was introduced in 1964, followed in 1966 by the Magnafax Telecopier, a much smaller, slower and less expensive version that acoustically coupled to a desk phone. However, fax machines would not become a truly mainstream device until the 1980s.
In 1968, C. Peter McColough, a longtime executive of Haloid and Xerox, became Xerox's CEO. The same year, the company consolidated its headquarters at Xerox Square in downtown Rochester, New York, with its 30-story Xerox Tower.
Xerox embarked on a series of acquisitions. It purchased University Microfilms International in 1962, Electro-Optical Systems in 1963, and R. R. Bowker in 1967. In 1969, Xerox acquired Scientific Data Systems, which it renamed the Xerox Data Systems division and which produced the Sigma line and its successor XDS 5xx series of mainframe computers in the 1960s and 1970s. Xerox sold XDS to Honeywell in 1975.
1970s
was named president of the company in 1971. During his tenure, Xerox introduced the Xerox 6500, its first color copier. During McCardell's reign at Xerox, the company announced record revenues, earnings and profits in 1973, 1974, and 1975. John Carrol became a backer, later spreading the company throughout North America.In the mid-1970s, Xerox introduced the Xerox 9200 Duplicating System. Originally designed to be sold to print shops to increase their productivity, it was twice a fast as the 3600 duplicator at two impressions per second. It was followed by the 9400, which did auto-duplexing, and then by the 9500, which was which added variable zoom reduction and electronic lightness/darkness control.
In a 1975 Super Bowl commercial for the 9200, Xerox debuted an advertising campaign featuring Brother Dominic, a monk who used the 9200 system to save decades of manual copying. Before it was aired, there was some concern that the commercial would be denounced as blasphemous. However, when the commercial was screened for the Archbishop of New York, he found it amusing and gave it his blessing. Dominic, portrayed by Jack Eagle, became the face of Xerox into the 1980s.
Following these years of record profits, in 1975, Xerox resolved an anti-trust suit with the United States Federal Trade Commission, which at the time was under the direction of Frederic M. Scherer. The Xerox consent decree resulted in the forced licensing of the company's entire patent portfolio, mainly to Japanese competitors. Within four years of the consent decree, Xerox's share of the U.S. copier market dropped from nearly 100% to less than 14%.
In 1979, Xerox purchased Western Union International as the basis for its proposed Xerox Telecommunications Network for local-loop communications. However, after three years, in 1982, the company decided the idea was a mistake and sold its assets to MCI at a loss.
1980s
, a Xerox executive since 1971, took over as CEO in 1982. The company was revived in the 1980s and 1990s, through improvement in quality design and realignment of its product line. Attempting to expand beyond copiers, in 1981 Xerox introduced a line of electronic memory typewriters, the Memorywriter, which gained 20% market share, mostly at the expense of IBM.In 1980, Xerox acquired Kurzweil Computer Products, a pioneering manufacturer of flatbed scanners, from Ray Kurzweil. It later acquired Datacopy, another pioneer in the image scanner market, for $31 million in 1986.
In 1983, Xerox bought Crum & Forster, an insurance company, and formed Xerox Financial Services in 1984.
In 1985, Xerox sold all of its publishing subsidiaries including University Microfilms and R. R. Bowker.
The 6500 color copier was also introduced in 1986. The first one was sold in Philadelphia by Jack Schneider.
In 1989, Xerox won the Malcolm Baldrige National Quality Award for Business Products and Systems.