Diva Universal (Italian TV channel)
Diva Universal was an Italian television channel owned by Universal Networks International Italia, and broadcast on SKY Italia Channel 128.
It launched on 1 September 1997 as Hallmark Channel. On 31 March 2011, the channel was rebranded to Diva Universal.
Hallmark Channel was owned by the privately backed Sparrowhawk Media Group, until late 2007 when the company was bought by NBCUniversal.
On 30 June 2015, Diva Universal Italy was permanently discontinued at midnight.