Greenwich Pizza


Greenwich, also known as Greenwich Pizza, is a pizza and pasta chain in the Philippines. It was founded in 1971 by Cresida Tueres.

History

Greenwich Pizza started in 1971 as a small store at Greenhills Shopping Center in San Juan, Rizal. The name "Greenwich" is in tribute to its founder Cressida Tueres's first customers, which were students from the private school La Salle Green Hills that has green as its school color.
In 1994, Jollibee Group acquired 80% of Greenwich shares. Then, in 2006, Jollibee bought out the remaining shares of its partners in Greenwich for, giving rise to a new company known as the Greenwich Pizza Corporation. The franchise experienced rapid expansion from the original 50 stores in 1994 to over 240 stores with an annual revenue of over in 2005. Expanding further through 2011, the corporation had opened over 330 stores.
Greenwich Pizza later became a brand managed by Fresh N' Famous Foods, a subsidiary of Jollibee Group.
Under Greenwich President Albert Cuadrante the business was transitioning from a quick-service restaurant to a fast casual diner as of 2017.