Greenlit Brands


Greenlit Brands, formerly Steinhoff Asia Pacific Group, is the Australian subsidiary of Ibex Topco B.V. It owns the furniture retailer Fantastic Furniture.

History

Steinhoff International acquired South African company Pepkor in November 2014.
In October 2016, Steinhoff Asia Pacific announced it would acquire Fantastic Holdings for. Fantastic Holdings included the chains Fantastic Furniture, Plush, Le Cornu and Original Mattress Factory.
In September 2018, Steinhoff Asia Pacific rebranded as Greenlit Brands to distance itself from the controversy surrounding its parent company.
In November 2019, Greenlit announced it would sell its entire general merchandising division to private equity firm Allegro Funds. The deal included Best & Less, Harris Scarfe and Postie. Harris Scarfe immediately collapsed into receivership and was sold to Spotlight Group.
In 2003, Freedom Furniture was bought out by management and taken private in a deal backed by Steinhoff International, the company's supplier and largest shareholder.
In October 2021, Greenlit sold its Plush sofa business to Nick Scali Furniture for $110 million. In June 2022, Greenlit sold its Original Mattress Factory retail business.
In April 2023, LK Group's Queens Lane Capital investment arm purchased Snooze from Greenlit Brands, along with its FutureSleep bedding manufacture and G&G furniture import and wholesale subsidiaries.
In June 2025, Amart Furniture announced it would acquire the Freedom business from Greenlit Brands. The deal closed in August 2025.

Brands

Former