Grassroots innovation
Grassroots Innovation is the voluntary generation and development of innovations by any member of an organization,
regardless of function or seniority.
It is considered a form of bottom-up innovation, whereby innovation resides 'deep in the bowels' of an organization, i.e., it is seen as a responsibility of all members of an organization.
Advantages
Grassroots innovation offers several benefits to companies:- Caters to employees' need for self-determination, boosting their intrinsic motivation
- Leverages the creativity of employees that would otherwise not contribute to innovation efforts
- Helps employees learn how to generate, mature and implement innovation ideas
- Stimulates networking and connections among employees who may not often work together
- Leverages cross-functional synergies and frontline knowledge to generate more customer-centric innovations
Risks
Grassroots innovation is, however, associated with two important risks:- Higher autonomy means employees may drift from firm-wide goals
- High coordination costs, which means that without a careful process design, companies may become disappointed with the results
- Hard to keep all ideators motivated and properly incentivized