Ginebra San Miguel
Ginebra San Miguel, Inc., formerly La Tondeña Distillers, Inc., is a Philippines-based diversified beverage company majority-owned by San Miguel Food and Beverage, Inc.
History
La Tondeña was established in 1902 by Carlos T. Palanca, Sr. in Tondo, Manila and incorporated as La Tondeña, Inc. in 1929. The company name was inspired from its location. The distillery pioneered the production of alcohol derived from molasses, instead of the commonly used nipa palm.In 1924, it acquired the Ayala Distillery from Ayala y Compañía. In 1955, the company acquired Añejo Rhum from Tabacalera. In 1957, it acquired the trademark rights to Kulafu to launch Vino Kulafu Chinese herbal wine.
La Tondeña Distillers, Inc. was incorporated in 1987 by San Miguel Corporation after acquiring the assets of La Tondeña, Inc. from the Palanca family. The company changed its corporate name Ginebra San Miguel, Inc. on March 7, 2003.
On November 6, 2017, San Miguel Corporation announced the consolidation of its beverage businesses into San Miguel Pure Foods Company, Inc. through a share swap deal. San Miguel Pure Foods will acquire 216.97 million shares in GSMI from San Miguel Corporation. As a result, San Miguel Pure Foods will own 76% of GSMI with San Miguel Corporation as the minority owner. After the consolidation, San Miguel Pure Foods will be renamed San Miguel Food and Beverage, Inc.
Ginebra San Miguel brand history
In June 1834, Casa Róxas established the Destileria de Ayala y Cía, the first distillery in the Philippines. It produced a variety of drinks including anis, anisette, cognac, rum, whisky and gin. The distillery was located in Quiapo, Manila and was a major business of the partnership that was renamed to Ayala y Compañía when it was acquired by La Tondeña on June 21, 1924.Legal issues
In the 2024 trademark infringement case, the Court of Appeals reversed the IPOPHL's decision and ruled that Duke Frasco cannot use “Frasco” as trade name on his company's bottled water and containers since it resulted in patent infringement of the registered trademark Frasco used by GSMI's on its gin label.Calendar girls
The annual tradition of releasing calendars featuring female celebrities started in 1988 which they named the Ginebra San Miguel Super Angels. This was inspired by the US TV series Charlie’s Angels. These calendars are used as promotional material which are widely displayed in barbershops, sari-sari stores, mini-groceries and other venues frequented by liquor consumers.Brands
Current
- Ginebra San Miguel
- GSM Blue
- GSM Blue Flavors
- GSM Premium Gin
- 1834 Premium Distilled Gin
- Arancghel Reserve
- Primera Light Brandy
- Freedon Island Light Rum
- Vino Kulafu
- Antonov Vodka
- G&T Ultralight Cocktails
Discontinued
- Gordon's Premium Gin
- Anejo Gold Rum
- Don Enrique Mixkila
- Tondeña Manila Rum
- Infinit Ready To Drink Cocktails
- MiXX
- Gran Matador Brandy
- Gran Matador Light Brandy
- Gran Matador Primo
- Ginebra Matador
- Barako Bull
- Vino San Miguel
- Antonov Vodka
- Antonov Vodka
- Magnolia Purewater
- Magnolia Lifedrink
- Magnolia Healthtea
- Magnolia Fruit Drink
- Berri Juice
- First Pure Drinking Water
- Viva! Mineral Drinking Water
- Magnolia Hi-C
- Magnolia Fun-Chum
- Magnolia Junior Juice
- Magnolia Zip
- Magnolia Freshing Lite
- Eight O'Clock
- Ponkana
- Ice Cold Mix
- Wilkins Distilled Drinking Water
- San Miguel Bravo Rum
- Ginebra San Miguel Blue
- Ginebra San Miguel Red
- Sugarland JellyAce