Google Marketing Platform


Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It unifies DoubleClick's advertising services and Google's own advertising and analytics services. Google Marketing Platform is mainly used by big advertisers to buy ads on the Internet.
Google Ads and Google Ad Manager are not parts of Google Marketing Platform. The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features.

Services

Google Marketing Platform includes the following services:
To access the tools of the Google Marketing Platform, specialists need to pass appropriate certifications, and companies need to have certified specialists on staff or as contractors.