Bbno$


Alexander Leon Gumuchian, known professionally as bbno$, is a Canadian rapper, singer, and songwriter. He became widely known for his 2019 single "Lalala". He continued this success through collaborations with artists including Yung Gravy and his 2021 single "Edamame". In 2025, he won the Juno Fan Choice Award.

Early life

Alexander Leon Gumuchian was born in Vancouver on June 30, 1995, the son of an Armenian father from Egypt and a Danish-Swiss mother. He was homeschooled before he began high school. He was a competitive swimmer during high school. While growing up, his mother had encouraged him to learn piano, but he struggled with music theory. He has said that he was good with rhythm and enjoyed playing the djembe, but did not listen to music for fun until the age of 15. In 2019, he received a Bachelor of Human Kinetics degree from the University of British Columbia Okanagan in Kelowna.

Career

2014–2016: Early work

bbno$ started making music after a back injury prevented him from pursuing his dream as a professional swimmer. He became interested in rapping and music production in 2014, when he began experimenting on GarageBand with a group of friends. He started making music for his own enjoyment with this group of friends, who later called themselves the Broke Boy Gang. After five or six months of performing live as a group and releasing multiple tracks online, the group broke up.
bbno$ began posting tracks on SoundCloud in September 2016 under the moniker bbnomula, quickly gaining millions of streams and followers. He gained unexpected popularity in China, where he sold out his first few "back-to-back" headlining tours. He credited his success there to Jackson Yee, a member of Chinese boy band TFBoys, after a video showed Yee dancing to the bbno$ song "Yoyo Tokyo" at his birthday party.

2017–2024: Debut album and growing popularity

In 2017, bbno$ released his first EP, Baby Gravy, a collaboration with Yung Gravy, shortly before releasing his debut studio album, Bb Steps, and his second collaborative EP, Whatever, with So Loki in 2018.
In late 2019, bbno$ released his second studio album, Recess, which draws inspiration from the Disney series of the same name, and includes features from Y2K and Trippy Tha Kid. Many tracks off of Recess gained millions of streams on Spotify. bbno$ and Y2K have been recognized for marketing their single "Lalala" online by using various websites and online apps, namely Tinder, Instagram, TikTok, and Craigslist. The song peaked on over 20 charts around the world and gained over 1 billion streams worldwide. On March 17, 2023, the song was certified triple platinum by the Recording Industry Association of America for equivalent sales of three million units in the United States. Later in 2019, bbno$ would go on to release another album, I Don't Care at All. The album featured various pre-released singles, "Slop", "Pouch", and "Shining on My Ex", the latter of which featured frequent collaborator Yung Gravy. The album was solely produced by Y2K.
On February 14, 2020, Baby Gravy 2 was released properly in collaboration with Yung Gravy. It serves as a sequel to the 2017 EP Baby Gravy. The video for his single "Imma" features bbno$ in drag, travelling around Victoria with drag queen Jimbo.
On January 29, 2021, "Help Herself" was released. The song, produced by Diamond Pistols, was the first single from a new bbno$ project. Later in the year, on May 14, 2021, the five-song EP titled My Oh My was released. Three of the five songs, "Help Herself", "Bad to the Bone", and "Help Herself" had been released as singles prior to the EP. On July 24, 2021, "Edamame" featuring Rich Brian was released. This song was the first single from bbno$'s mixtape Eat Ya Veggies, and was later used in a trailer for The Garfield Movie. On October 8, 2021, bbno$ released Eat Ya Veggies. The sixth track in the album, "U Mad!", was included in the October 7, 2021 update of Counter-Strike: Global Offensive.
He released his first new single of 2022 on April 8, titled "Mathematics". bbno$ released the studio album Bag or Die on October 21, 2022. It includes the singles "Mathematics", "Piccolo", and "Sophisticated", along with a collaboration with Yung Gravy, "Touch Grass".
In 2023, bbno$ and Yung Gravy released Baby Gravy 3, his seventh studio album and third collaboration album with Yung Gravy. It includes the singles "Goodness Gracious", "You Need Jesus", and "Nightmare on Peachtree Street" featuring Freddie Dredd.
In 2024, bbno$ released six singles, "BPOT "; "Pho Real", "Lil Freak", "It Boy", "Two", and "Meant to Be". That same year, he collaborated with Smosh's Ian Hecox and Anthony Padilla for the song "Submissive & Breedable",

2025–present: ''bbno$'', world tour

In October 2025, bbno$ released his self-titled seventh studio album bbno$, which included several of his single releases that year and the collaboration "1-800" with Ironmouse. bbno$ also cosplayed as Ironmouse following a challenge on social media.
For the weekend of December 12, bbno$ staged an in-game concert in the video game Peak alongside Ironmouse and Vanillamace.
On January 8, 2026, bbno$ released a new song, titled "Diamonds are Forever".

Artistry

bbno$ has described his own music as "oxymoronic rap" that is "ignorant but melodic". bbno$ grew up listening to straight bass dubstep and house music from names like Datsik and Excision, before listening to hip hop artists, namely Tupac Shakur, Gucci Mane, and Chief Keef. He has cited Yung Lean and Pouya as his main rap inspirations.

Personal life

bbno$ resides in Vancouver. He has astigmatism. In January 2026, he stated that he supported abolishing ICE.

Discography

Studio albums

Extended plays

Singles

As lead artist

As featured artist

Other charted songs

Awards and nominations

YearAwardCategoryResult
2020Juno AwardFan Choice AwardNomitated
2020Juno AwardBreakthrough Artist of the YearNomitated
2025Juno AwardFan Choice Award
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Primary references