The company is founded by Carl Kai Rand, architect and Boatdesigner, Kasper Højer Romme and Anders Mørk. The concept is centred on eco-friendly principles. The boats are built out of recycled plastic from cola bottles and a later version will be built out of decommissioned windmills. Norwegian wood company Kebony has delivered sustainable wood for the Goboat terminal, the floating pier and the boats themselves. The solar-powered rental terminal is developed by Gaia Solar.