Get on! Kyoto City Subway
Get on! Kyoto City Subway is a Japanese multimedia advertising campaign produced by the Kyoto Municipal Transportation Bureau since 2013.
History
The origin of the project, a campaign to increase Kyoto Municipal Subway passengers by 50 thousand, started in 2011. At that time, one of the project team called 'Moe-Moe Challenge team' created a character, 'Moe Uzumasa', to promote subway. After that, the project team created her friends and families in sequence.In 2013, Kyoto Municipal Transportation Bureau held a competition to promote Kyoto Municipal Subway using the characters. Then the characters' refine plan proposed by GK Kyoto, a design studio in Kyoto, was adopted unanimously. Through the refine plan, campaign posters using Moe and her friends, Saki and Misa, with the sales copy 'Get on! Kyoto City Subway'. These characters were newly illustrated by Kamogawa.
Characters
Characters' detailed information was published for the alternative fiction event.Media
Anime
First 15-second-long anime commercials were produced in 2014 by Gyorai Eizō Inc. with the background theme "sakura" performed by Harumi Ōki. In 2015, another 15-second-long commercials were released.A short animation was announced in 2016 as a crowdfunding campaign. At first, the goal of the campaign was 1 million yen, but it finally surpassed 10 million Yen, and released in May 2017. Its ending theme is "Kōsen" performed by Harumi Ōki.
In 2018, another crowdfunding campaign was announced to produce anime commercials with male characters, Takeru and Ryo. It finally surpassed 3 million Yen, and released in May 2019.
Novels
A light novel adaptation written by Motoki with art by Kamogawa was first released in 2015. In 2018, another novel adaptation written by Mai Mochizuki was released.;Kyo Girls Days
;''Uzumasa-so Diary''