Gertrude Battles Lane
Gertrude Battles Lane was an American editor and was editor-in-chief of the Women's Home Companion from 1912 until 1941. According to the New York Times obituary, she was known as "the dean of magazine editors in this country". During World War I, Lane was a member of Herbert Hoover's food administration.
Early life
Lane was born on December 21, 1874, in Saco, Maine. Her parents were Eustace Lane and Ella Battles Lane. Lane had contracted scarlet fever at eight years old. She went to school at Thornton Academy and graduated there in 1892. In her youth, she had moved to Boston, and was employed as a stenographer while she was also assisting with editing at The Boston Beacon, which was a small magazine.Early career at the ''Women's Home Companion'' (1903-1912)
In 1903, Women's Home Companion editor-in-chief Arthur T. Vance offered Lane a job as household editor at the magazine. She accepted even though it meant she would make $2 a week less in salary. At the time of her employment, according to the New York Times, the magazine only had an eight-person staff, and in her own words as quoted by the Times, she was "a regular maid of all work" at the magazine. In 1909, she was promoted to managing editor, and in 1912 became editor-in-chief of the magazine.As editor-in-chief at the ''Women's Home Companion'' (1912-1941)
When Lane had become editor-in-chief, the magazine's circulation was around 738,000 monthly. In 1913, Women's Home Companion created the Better Babies Bureau and started to sponsor and organize better babies contests throughout the United States. The Bureau had offered advice to mothers on how to better their child's health. Lane was supportive of this movement, being concerned both for the health of children and also for eugenics reasons. The movement for better babies contests also had background in the eugenics movements of the time. The N.Y. Times obituary notes that the Better Babies Bureau was one of the most successful features that she had a hand in.The New York Times obituary noted that Lane "headed up a staff of personally selected and trained sub-editors supplemented by 20,000 reader-editors". In 1920, after the Nineteenth Amendment to the United States Constitution was ratified, Lane started the first magazine campaign to fully educate women on the benefits and usage of voting. In 1929, Lane was elected as vice president of Crowell Publishing Company, becoming the first woman to be vice president of a publishing company. In 1929, Lane was making an annual salary of $52,000.
In 1932, the Women's Home Companion published an editorial in favor of repealing the Eighteenth Amendment to the United States Constitution. Lane had felt the change to public opinion was obvious to take that step.
In 1939, Lane's salary was revealed to have been $52,000 a year, which few women at the time would have made.