Gaillardia suavis

Gaillardia suavis is a species of flowering plant in the family Asteraceae, common names pincushion daisy and perfumeballs. It is native to northern Mexico and the southern Great Plains of the United States.
Gaillardia suavis grows in limestone or sandy soils in prairies, desert scrub, or open juniper woodlands. It is a perennial herb up to tall, with leaves crowded around the base rather than borne on the stem. Each flower head is on its own flower stalk up to long. Each head generally has 7-10 red or purple ray flowers, though some heads have no ray flowers. The center of the head has 40-100 pink or purple disc flowers.