G. S. Sareen
Gajendra Singh Sareen is an Indian-Singaporean businessman, founder, CEO, and president of Singapore tire manufacturer and distributor, Omni United Pte. Ltd.
Early life
Sareen was born on 7 November 1966 in Madhya Pradesh to an upper-class family. He is the youngest of three siblings. His father, Dr Surender Singh Sareen, was a civil servant; his mother, Amrit Kaur Sareen, was paralyzed after being involved in an accident while visiting Africa. His brother, Paremendra Singh Sareen, died in a road accident in 1989 at the age of 27.Education
Sareen is an alumnus of Daly College Indore, Madhya Pradesh, India and holds a degree in Statistics from Bhopal University. He is also a decorated and distinguished member of the Indian Army. He joined the Indian Military Academy in 1986 and resigned his commission in 1992 to support his family. He was awarded a SENA MEDAL, a gallantry award for action, by the President of India during his tenure in the Army.Prior to Omni United career information/details
Omni United is Sareen's third business venture. Prior to its founding, he was an early entrepreneur in the online e-commerce industry. He launched, managed and subsequently sold mindtrac.com, one of the first B2B online market exchanges in the tire industry, backed by JP Morgan. Sareen launched mindtrac.com having gained previous knowledge of the market through various trading ventures throughout Asia and the USA.Omni United Pte. Ltd
Under Sareen's direction, Omni United sells in excess of 5 million units of passenger and light truck tires a year in 80 countries. Omni United's manufacturing partners are located in the China, India, Thailand and Serbia. In October 2015 Sareen purchased Interstate Tire Distributor, a California-based wholesaler. In June 2016, Sareen made his second acquisition with the purchase of Texas-based A to Z Tire & Battery, Inc. That part of the business has since been renamed Omnisource.Timberland Tires
Introduced in November, 2014, Timberland Tires were born out of an idea between Sareen and global lifestyle brand Timberland. The tires feature a rubber formulation that is appropriate for the recycling of the tires at the end of their useful life into outsoles for Timberland shoes.Timberland Tires received recognition from some of the most influential organizations in the world for collaboration, innovation and sustainability. In May 2016, Timberland Tires won the WGSN Futures award in the category of Sustainable Design. Timberland Tires were also finalists of the 2016 Guardian Awards and also shortlisted as one of the finalists for the Institute for Scrap Recycling Industries 2016 Design for Recycling Award.
Partnership with The Breast Cancer Research Foundation
Sareen is also an ambassador to The Breast Cancer Research Foundation, based in New York since 2011. In 2012, he launched a pink side wall tire designed specifically to support the campaign.The pink side wall highlights the pink color of the fight again breast cancer. So far the company has donated over US$1.4 million, funding 28,000 hours of research to the cause.