FullBeauty Brands
FullBeauty Brands Operations, LLC is an umbrella holding company with multiple brands focusing on women’s plus-size apparel, men’s big-and-tall clothing, intimates, sleepwear, swimwear, shoes and accessories, beauty and home furnishings. Its brands include: Woman Within, Roaman's, Catherines, Jessica London, ELOQUII, June & Vie, ellos, Swimsuits For All, BrylaneHome, KingSize, Full Beauty OUTLET, OneStopPlus, CUUP, Dia & Co, avenue and Joe Browns.
History
FullBeauty Brands was founded in 1901 in New York City. In 1924, the company launched its first fashion catalog. In 1941, the mail-order business moved to Indiana, where the company fulfills catalog and online orders from its fulfillment centers in Indianapolis and Plainfield.Over the decades, the company grew by acquiring and creating over a dozen brands, mainly but not exclusively in the plus-size category. Its first acquisition was the 1982 purchase of Roaman’s, a women’s plus-size clothing company. Through the 1990s and 2000s the company expanded, acquiring and launching numerous brands, including one in home furnishings.
| Brand or Company | Category | Launched or Acquired |
| avenue | Plus-size affordable fashion for women, sizes 14-36 | Acquired |
| BrylaneHome | Affordable home furnishings and décor | Launched |
| Catherines | Contemporary plus-size women’s fashion focused on fit | Acquired |
| CUUP | Plus-size lingerie and intimates, A-H cups and 30-50 band sizes | Acquired |
| Dia & Co | Fashion-forward plus-size women's designs, includes hundreds of brands, sizes 10-32 | Acquired |
| ellos | Women’s minimalist Swedish-inspired fashion design, sizes 10-44 | Acquired |
| ELOQUII | Plus-size casual, evening and outerwear for women, sizes 14-32 | Acquired |
| Fullbeauty OUTLET | Low-priced women's plus-size and men's big-and-tall clothing | Launched |
| Jessica London | Women’s work and casual clothing, sizes 12-44 | Acquired |
| Joe Browns | Fashionable plus-size clothing with British flair | Acquired |
| June & Vie | Women’s plus-size fashion clothing, sizes 10-32 | Acquired |
| KingSize | Big and tall men’s clothing, sizes to 10XL | Acquired |
| OneStopPlus | Online mall with 100s of brands, plus-size clothing, shoes, and swimwear | LaunchedEmme collab 6/28/2023"> |
| Roaman's | Plus-size women's fashions in sizes 12-44 | Acquired |
| Swimsuits For All | Women's plus-size swimwear, sizes 4-44 & DD+ bra cups | Launched |
| Woman Within | Plus-size women's casual wear, sized 12-44 | Launched |
Ownership
In February 2013, the company, then known as OneStopPlus Group, was purchased by Charlesbank Capital Partners and Webster Capital. In 2015, the company rebranded as FullBeauty Brands. In October of that year, FullBeauty Brands was acquired by Apax Partners, a European buyout firm. Since 2019, FullBeauty has been majority-owned by Goldman Sachs, Oaktree Capital Management, and Clearlake Capital Group.FullBeauty Brands’ Collaborations
- In 2024, OneStopPlus partnered with the Fashion Institute of Technology to encourage young fashion designers to pursue careers in the plus-size fashion industry.
- On September 26, 2024, ELOQUII announced a collaboration with Kate Spade New York to create a plus-size, limited-edition assortment of ready-to-wear for the holiday season.
- In 2023, plus-size model, Emme and Syracuse University collaborated with OneStopPlus to hold a competition for fashion design students to create "the next 'It' style for curvy women." The contest was part of Emme's Fashion Without Limits body-positivity initiative.
- On May 4, 2022, size-inclusive swimwear brand Swimsuits For All launched an on-air and online collaboration with QVC designer, Kim Gravel.