Freda Sack


Freda Sack was a British type designer who began her career at Letraset in 1972, joining as a photographic retoucher. Colleagues attest to her skill at cutting letters from rubylith at Letraset where she cut several of the in-house designs and some of her own. After a freelance period which including consulting for British Airways, and Vauxhall Motors, in 1989 she joined up with previous collaborator David Quay to co-found what, by their own account, may have been the first UK independent type foundry, called The Foundry, in 1989.
Freda Sack was a member of the International Society of Typographic Designers, its co-chair from 1995 to 1999, its chair from 2000 to 2004, and its president from 2006 to 2010. Later, she was made an honorary fellow.

Typefaces by Sack

This is a selection of more notable typefaces, not a comprehensive index.
While employed by Letraset:
  • Paddington
  • Victorian
After leaving Letraset but still published with Letraset:
  • Ignatius
  • Proteus
  • Vermont
  • Waldorf
Published by her own Foundry Types many of which are careful revivals of 20th century designs:
  • Architype Renner
  • New Alphabet
  • Gridnik.
Also at Foundry Types, Sack created corporate fonts for British Gas, NatWest Bank, the Science Museum, the World Wildlife Fund, and Lisbon Metro.