Françoise Bernard


Andrée Jonquoy known under the pseudonym Françoise Bernard, was a French food writer and television presenter.

Life and career

Bernard was born on 2 March 1921 in Paris, the daughter of a dyer. She began working as a typist at the age of 17, after the war, and was employed by Unilever in 1946.
One day, the company's communication department asked her to play the role of a culinary consultant. The character Françoise Bernard was invented in 1953 by concatenation of the two most common first names of the 1950s, for public speaking and radio. Françoise extols the benefits of Astra margarine, using recipes she presents with the help of recipes that she presents. From 1960 onwards, she also promoted the benefits of the brand's materials Groupe SEB, which earned him the nickname of "Madame Cocotte-minute". She received more than a thousand letters a month from her listeners. She then worked on RTL. In 1963, she wrote a recipe book that competed with Ginette Mathiot's. In these Trente Glorieuses, she symbolizes the modern housewife, cooking faster and cheaper.
Her book Les Recettes faciles has sold over 1 million copies.
Françoise Bernard died at 100 on 19 September 2021.

Publications

Les Recettes faciles, Hachette, 1965, reprinted several timesLa Cuisine à l'électricité with 150 recipes by Françoise Bernard, Hachette, 1967Le Livre d'Or, Hachette 1985 Les recettes faciles de pâtisserie, Hachette, 1982La Bonne Cuisine de Catherine Vialard, Françoise Bernard et Alain Ducasse, 2002Nouvelles recettes faciles, 2004, 2008Menus et recettes pour toute la famille, 2004Cuisine express, 2007Les Basiques, Hachette pratique, 2007 Cuisine : 1000 recettes, Hachette pratique, 2008 Le Meilleur des desserts de Françoise Bernard et Sébastien Gaudard, 2009Ma cuisine d'aujourd'hui, 2010

Publishing

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