Fluidesign
Fluidesign is a Canadian manufacturer of racing rowing shells headquartered in London, Ontario. Established in 1999 by former rower Gordon Henry, the company introduced shell designs influenced by aerodynamics and composite techniques from the aviation sector, including the use of carbon fibre. Its early models featured wing-shaped outriggers and colored carbon finishes that reduced the need for paint. Fluidesign produces a range of sculling and sweep boats, such as singles, doubles, pairs, and quads, which are used by rowing clubs, universities, and competitive athletes internationally.
History
Fluidesign was established in 1999 by Gordon Henry, a former Hudson Boatworks salesman. Henry left Hudson Boatworks in 1998 and soon after was approached by Diamond Aircraft for a collaborative project.This project utilized expertise from the aviation industry, particularly in aerodynamics and the application of carbon fiber, to innovate in the design of rowing shells.
The initial Fluidesign models featured distinctive wing-like outriggers, a design choice influenced by the aerodynamic principles used in Diamond aircraft.
In January 2000, Henry began selling Fluidesign racing shells and subsequently gained full control of the company by purchasing his business partner's shares.
In 2016, the company relocated to its current premises on Elias Street in London, Ontario, from its previous location at 175 Exeter Road, London, Ontario.