Flintstones Chewable Vitamins
Flintstones Chewable Vitamins are a supplemental multivitamin for children, shaped like the characters of the Hanna-Barbera animated sitcom The Flintstones. They were introduced in 1968 by Miles Laboratories and taste sweet like candy. Miles Laboratories was acquired by Bayer in 1978.
The vitamins are a very successful dietary supplement. The jingle tagline, "We are Flintstones Kids, Ten Million Strong and Growing...", became famous through heavy advertising.
The vitamins are widely available. They feature vitamins in the shapes of the Flintstones characters: Fred Flintstone, Wilma Flintstone, Pebbles Flintstone, Barney Rubble, Betty Rubble, Bamm-Bamm Rubble, Dino, and The Great Gazoo. For over twenty years, Betty was not included as one of the vitamins. However, after a grassroots campaign and the results of a Bayer telephone poll came in favor of including Betty, the character was added to the lineup in 1995, replacing the Flintstone car.
Available products
Flintstones Chewable Vitamins are currently available in six variations:- Flintstones Complete
- Flintstones with Iron
- Flintstones Plus Omega-3 DHA
- Flintstones Plus Immunity Support
- Flintstones Plus Bone Building Support
- My First Flintstones
Flintstones Complete
It is designed for children two years of age and older. Flintstones Complete has a high supplementation of iron, iodine, vitamin D and vitamin E. Vitamin D is necessary for the maintenance and growth of bones in children. Vitamin D deficiency is a concern for infants, especially in the Northern Hemisphere. This is because infants often have very limited exposure to sunlight, which is the main source of endogenous Vitamin D production. Vitamin D deficiency can result in rickets, a disease in which bones become soft and pliable. Vitamin E is a potent anti-oxidant in the body. Vitamin E deficiencies leads to neuromuscular, vascular and reproductive abnormalities.
The chewable form of Flintstones Complete contains higher amounts of vitamins and minerals than the gummy version. The chewable form, unlike the gummy version, contains: Vitamins B1, B2, Niacin, Calcium, Iron, Copper and Selenium.