Fitzroy Football Club


The Fitzroy Football Club is an Australian rules football club currently competing in the Victorian Amateur Football Association. Formed in 1883 to represent the inner-Melbourne municipality of Fitzroy, the club is based at the W. T. Peterson Community Oval in Fitzroy North. The club nickname is the Roys, having previously been the Maroons, Gorillas and Lions. Since 1975, the club's colours have been red, blue and gold.
Fitzroy was established as a member of the Victorian Football Association, winning one premiership in that competition. In 1897, it was a foundation member of the breakaway Victorian Football League, the highest senior professional league in Victoria and later, as the Australian Football League, in Australia. Fitzroy was one of the most successful clubs over the league's first three decades, contesting 19 finals series and winning a league-high seven premierships in that time. However, success was limited thereafter, and its last seventy years yielded only one premiership from eleven finals appearances. The club suffered persistent financial losses through the 1980s and 1990s, culminating in being placed into administration in 1996, and its AFL operations were merged into those of the Brisbane Bears, who became the Brisbane Lions from 1997.
Fitzroy came out of administration in 1998, and formed sponsor partnerships with local amateur clubs over the next ten years. Since 2009, the club has competed in the VAFA in its own right, and as of 2025 plays in the Premier B division.

History

Early years

The Fitzroy Football Club was formed at a meeting at the Brunswick Hotel, Fitzroy on 26 September 1883, at a time when Melbourne's population was rapidly increasing. The Victorian Football Association made changes to their rules, allowing Fitzroy to join as the seventh club in 1884, playing in the maroon and blue colours of the local Normanby Junior Football Club.

VFA

They quickly became one of the most successful clubs, drawing large crowds to their home at the Brunswick Street Oval in Edinburgh Gardens, and consistently in the top four and winning the VFA premiership in 1895.
Fitzroy's season-by-season records throughout its thirteen seasons at VFA level are given below..
SeasonPlayedWonLostDrawn For Against
1884167812729
1885198835151
18862010826644
18872011457156
18881861026471
18892010828666
18901811614451
18911912527070
189221154214163
189321118211484
18941810627560
18951812157747
18961812608959
Total25414084301097787

VFL

In 1897, Fitzroy were one of the eight clubs who broke away from the VFA to form the Victorian Football League.
Despite winning only four games and finishing sixth in the first season, the Maroons, as they were then known, won the premiership the following year, winning the VFL's first "Grand Final" against Essendon. Fitzroy was the most successful club in the first 10 years of the VFL, winning four premierships and finishing runners-up on three occasions. Despite internal problems after the 1906 season which led to the players and set the club back for several seasons, the 1913 team won the flag after winning 16 of 18 matches in the home-and-away season, earning the nickname "Unbeatables". In contrast, the 1916 Fitzroy team only won 2 home-and-away matches and finished last in a competition reduced by the effects of World War I to four teams. All four teams qualified for the finals, and Fitzroy won their next three games to win one of the strangest VFL premierships; this is the first and only time a club that finished last on the ladder won the premiership in the same year.

Between the wars

The Maroons won their seventh premiership in 1922, a season which included four very rough games against eventual runners-up Collingwood. However, after this their fortunes waned, and they did not make the finals at all from 1925 to 1942. During this time, highlights for the club were individual achievements of their players, especially Haydn Bunton Sr. Originally a source of controversy, lured to Fitzroy with an illegal £222 payment, and subsequently not allowed to play in the 1930 season, Bunton became one of the game's greatest players, winning three Brownlow Medals while at Fitzroy. Brownlow Medals were also won by Wilfred Smallhorn and Dinny Ryan, while Jack Moriarty set many goalkicking records. It was during this time that the Maroons became known as the Gorillas.

Post-war

Football was less affected by World War II than it had been in 1916, and by 1944 was starting to return to its normal level. It was in this year, under captain-coach Fred Hughson, that the Gorillas won their eighth VFL flag against Richmond in front of a capacity crowd at Junction Oval.
However, it was also to be their last senior premiership, as the club, which became known as the Lions in 1957, entered one of the least successful periods any VFL/AFL club has had. The club finished in the bottom three 11 times in the 1960s and 1970s, including three wooden spoons in four years between 1963 and 1966. The club won only a single game throughout 1963 and 1964 – known as the Miracle Match when it defeated eventual premiers in Round 10, 1963 – but its 1964 season was winless, and as of 2023 stands as the only winless season by any club in the men's competition since 1950. Nevertheless, the club continued to produce great individual players over this period, including Brownlow Medallists Allan Ruthven and Kevin Murray.
By the mid-1960s, Fitzroy's traditional home ground, the Brunswick Street Oval was in a state of disrepair. However, the ground managers were the Fitzroy Cricket Club. The Football Club had to pay the Cricket Club to use the ground. Despite pressure from the Lions and other VFL clubs, the Cricket Club refused to make the needed upgrades. The Fitzroy City Council, despite repeated requests from the Football Club, also refused to help, even rejecting the idea of a $400,000 loan to Fitzroy Football Club, and a 40-year lease of the ground so they could make some repairs.
The football club put forward various ideas to try and change the situation, including the amalgamation of the Football and Cricket Clubs to form one club as in the manner of the Carlton Social Club. The Cricket Club held the liquor licence and managed the ground, and it was thought that a combined club could more efficiently manage funds. With a stake in the ground, the football club could have better agitated for improvements to the ground by sourcing funds from other organisations such as the VFL. However, the Cricket Club rejected the idea outright. The club also considered leaving Brunswick Street, and in 1962 it appealed to the Preston Council for a 40-year lease of the Preston City Oval, which was rejected.
It was only when the Council Health Officer condemned the change rooms at the Brunswick Street Oval in 1966 and negotiations broke down between the council, and the football club, that the Fitzroy Football Club was forced to find another ground. They had held discussions with the Northcote and Preston VFA clubs and also had approached the Heidelberg Council about relocating to the Olympic Training Ground. From 1967 to 1969, the club moved their home games to Carlton's Princes Park while keeping their training and administration at the Brunswick Street Oval. Further problems with the Cricket Club and the high cost of rent imposed by Carlton saw Fitzroy move to the Junction Oval in 1970, where they had a short-lived promising start to the decade. This was followed by a night premiership win in 1978 and a then-League-record score of 36.22 and greatest winning margin of 190 points in 1979. However, Fitzroy's most significant post-war success was in the early '80s, when the Lions made the finals four times, culminating in a preliminary final appearance in 1986. This success occurred under the coaching of Robert Walls and David Parkin, with players such as 1981 Brownlow Medallist Bernie Quinlan, Ron Alexander, Garry Wilson, Gary Pert and Paul Roos.
The club was evicted from Junction Oval at the end of 1984 after a fifteen-year tenure, and entered another nomadic period of existence. It played its home games at Victoria Park, sharing it with in 1985 and 1986, then at Princes Park, sharing it with Carlton from 1987 until 1993; In 1994, Fitzroy then began playing its home matches at the Western Oval, sharing the venue with Footscray, as it sought a better financial arrangement than it had received at its previous home Princes Park. and over the same time it moved through several different training and administrative bases, spending time first at the Northcote Park in Northcote, then later Lake Oval in South Melbourne and Bulleen Park in Bulleen.

Fitzroy's time in the AFL ends

Talk of the death of the club due to financial troubles occurred as early as 1986. In 1989 the directors agreed to amalgamation with equally troubled Footscray to form the Fitzroy Bulldogs, but a fightback from Footscray supporters, in which almost two million dollars was raised in three weeks, averted the merger. At other times, joining with Melbourne or relocating to Brisbane was suggested. As well as trying several fund-raising ventures, the Lions experimented with playing four home matches in Tasmania in 1991 and 1992 to avoid a takeover bid by the Brisbane Bears but lost money in the process. In 1994, the club moved its home matches to Western Oval, its fourth match-day home ground in 10 years. Amid uncertainties about the financial future of the club, its on-field performances continued to deteriorate, to the point where the Lions finished last by a long way in 1995 and 1996, winning just three matches in those seasons combined. With financial and on–field performance issues plaguing the club and with due to enter the AFL in 1997 requiring a team to either merge or fold to make way for them, the writing for Fitzroy was on the wall.
On 28 June 1996, the Nauru Insurance Company, a creditor of the Fitzroy Football Club, appointed Michael Brennan to administer the affairs of the Fitzroy Football Club to ensure a loan of A$1.25 million was to be repaid. During the 1996 season, there were fears that the club would collapse in mid-season due to its lack of cash. This was averted when the AFL guaranteed funds to Fitzroy to allow the club to continue in the competition for the remainder of 1996.
Fitzroy had been in merger discussions with several teams, but discussions were most advanced with North Melbourne. By the beginning of July 1996, the club had agreed to arrangements to become the North Fitzroy Kangaroos Football Club. Negotiations for elements such as club colours, guernsey and song were to be settled by the morning of 4 July by the Fitzroy board.
However, later that afternoon the administrator of Fitzroy, who had been appointed to temporarily replace the Fitzroy board, agreed to merge the club's AFL operations with the Brisbane Bears, with the agreement of the AFL commission and a majority vote of the AFL's constituent clubs. The Brisbane Bears would then change their name to Brisbane Bears-Fitzroy Football Club, playing at The Gabba in the Brisbane suburb of Woolloongabba. The arrangement ensured that all creditors were repaid, at least eight Fitzroy players were to be selected by the Brisbane Lions before the 1996 National Draft and three Fitzroy representatives were to be on Brisbane's 11-member board. None of the three Fitzroy representatives, Laurie Serafini, David Lucas and Ken Levy, chosen to serve on Brisbane's board, were Fitzroy directors at that time.
Those involved have different opinions on why the merger with North Melbourne was rejected, despite negotiations being so far advanced and indeed concluded on the morning of 4 July. The other AFL club presidents rejected the North Melbourne-Fitzroy merger by a vote of 14–1. It was commonly thought, and claimed by then Richmond president Leon Daphne, that an all-Victorian merge would create a superteam with on-field and off-field strength out of all proportion to the rest of the league. Not only would North Melbourne go on to win the 1996 premiership, the merged team had proposed to take a 50-player senior list into the 1997 season. This is compared with the Brisbane Lions bid, which proposed a 44-player senior list for 1997, and did not have the potential off-field strength of an all-Victorian merge. Then North Melbourne CEO Greg Miller has accused the AFL of contriving the two bids in this manner to manufacture a result which would fulfil its strategic direction to strengthen the game in Queensland. Additionally, then North Melbourne vice-president Peter de Rauch believes that his club's decision not to include Fitzroy president Dyson Hore-Lacy on the board of the merged club was a catalyst for the temporary unravelling of negotiations between the clubs, allowing the appointment of the administrator and keeping the Brisbane Bears involved in negotiations.
During this time, senior coach Mick Nunan resigned after Fitzroy's game against Essendon on 6 July and was replaced by Alan McConnell for his second stint in just twelve months. With eight rounds to go until the end of the season, Fitzroy's on field performances continued to deteriorate to the point where the team was thrashed week in, week out. In Round 21, 48,884 people attended the Melbourne Cricket Ground on 25 August 1996 for Fitzroy's last ever game in Melbourne as part of the AFL competition. They witnessed the Lions being defeated by 151 points, the second greatest loss in the club's history: Richmond 28.19 defeated Fitzroy 5.6. The club played its final VFL/AFL game the following week on 1 September against at Subiaco Oval, losing by 86 points.