Filago pyramidata
Filago pyramidata, the broadleaf cottonrose or broad-leaved cudweed, is a European plant species in the family Asteraceae. It is native to the Mediterranean region of southern Europe, northern Africa, and the Middle East, plus Great Britain, the Low Countries, and Germany. It is also naturalized in scattered locations in North America and Australia, Pakistan, and other places.
Filago pyramidata is an annual plant up to tall, covered with woolly hairs. It produces flower heads in dense clumps of 8-16 heads, each containing several small flowers.