Fifty Percent

50% Fifty Percent, stylized in all capital letters, is a Taiwanese affordable fashion brand established in 2010, specialising in trendy and budget-friendly clothing. Since its first physical store opened, the brand has expanded significantly, operating over 35 stores across northern, central, and southern Taiwan as of March 2025. The brand’s appeal lies in its diverse range of clothing, including men’s and women’s apparel, couple outfits, and children's wear, as well as accessories. With its accessible pricing and modern designs, Fifty Percent has gained popularity in the country, particularly among young consumers. In May 2023, the brand opened its flagship store in Breeze Nan Jing, with a total floor area of.