List of Target brands


, like many large retail and grocery chain stores, offers private brands, referred to by Target as "owned brands".

Apparel

General

  • All in Motion, a line of activewear with options for both men and women
  • PRIDE, a line of LGBT pride themed clothing, accessories, and other items.
  • Shade & Shore, a beachwear brand

    Men's

  • Goodfellow & Co., men's clothing, accessories, and grooming products
  • Original Use, "street style" men's clothing

    Women's

  • A New Day, a clothing line of general women's clothing
  • Auden, an intimates and lingerie exclusive brand
  • Ava & Viv, a women's clothing line
  • Colsie, an intimates and loungewear brand
  • Future Collective, a women's clothing line
  • JoyLab, a fitness-clothing line for women
  • Prologue, a line of sophisticated female clothing
  • Stars Above, an in-house brand for sleepwear
  • Universal Thread, denim-based women's clothing
  • Wild Fable, women's clothing brand targeting gen-Z
  • Xhilaration, a line of intimate and sleepwear, along with swimwear

    Youth and infants

  • Art Class, a children's line of apparel
  • Cat and Jack, a children's line of apparel and accessories
  • Cloud Island, a baby's line of bedding and clothing

    Grocery

  • Favorite Day, specialty foods, drinks, treats, and snacks
  • Favorite Day Bakery, baked goods
  • Good & Gather, a food and beverage brand; replaced Archer Farms, Simply Balanced, and Sutton & Dodge. Manufacturers include Great Lakes Cheese.
  • Market Pantry, value grocery products

    Seasonal

  • Hyde and Eek! Boutique, a Halloween decoration brand
  • Sun Squad, a line of summer items
  • Wondershop, a Christmas decoration and apparel brand

    Other

  • Boots & Barkley, a pet food and supply line
  • Brightroom, a line of storage solutions
  • Bullseye's Playground, a discount goods line
  • Casaluna, a bedroom and bath line
  • Dealworthy, a low-priced essentials brand
  • Embark, an outdoor gear line of camping and travel equipment
  • Everspring, a household supplies brand
  • Figmint, a kitchenware brand
  • Good Little Garden, a lawn and garden brand
  • Gigglescape, a children's toy brand
  • Hearth and Hand with Magnolia, a home and lifestyle brand, in collaboration with designer Joanna Gaines
  • Heyday, a line of electronic accessories
  • Kindfull, a pet food brand
  • Made By Design, a homelines brand, made up of home basics such as towels, cooking utensils, glassware, plates, pots, kitchen gadgets, and more
  • Mondo Llama, a line of arts and crafts supplies
  • Opalhouse, eclectic home decor
  • Open Story, a travel and luggage line
  • Pillowfort, a children's line of bedding
  • Project 62, a household-goods line placed alongside Room Essentials
  • Room Essentials, a low-end home-goods line
  • Smartly, an essential commodity brand, including household, healthcare, beauty, and personal-care products
  • Smith & Hawken, an outdoor furniture line acquired in 2010
  • Sonia Kashuk, a cosmetics brand
  • Spritz, a home decor and supplies brand
  • Threshold, a premium furniture line
  • up&up, essential general commodities

    Corporate

  • Bullseye Shop, various Target branded apparel, accessories, housewares, and other items primarily for Target team members.

    Former

These brands are no longer in production.
  • Archer Farms, a grocery brand
  • Cherokee, a children's and women's clothing line which is no longer Target-exclusive
  • Circo, toddler's and kids clothing
  • Design For All, a range of products
  • Gilligan & O'Malley
  • Go International, a women's clothing line
  • Merona, a clothing brand
  • Mossimo Supply Co., a clothing line
  • Simply Balanced, a grocery brand
  • Sutton & Dodge, a grocery brand