Farmec
Farmec is the largest cosmetics manufacturer in Romania. The company manufactures and sells beauty products, household hygiene products and other chemical products. Farmec is headquartered in Cluj-Napoca, where the company hosts a variety of its factors of production. As of 2013, the company possessed a large production plant in Cluj-Napoca and employed 600 people. Farmec benefits of an economy of scale.
Farmec is a S.A. type of company, the employees comprising a majority of the shareholders.
History of Farmec
In 1889, the Molnar Moser laboratory was founded in Budapest.During the Second World War, Mol-Mos, a laboratory affiliated with Molnar Moser was opened in Cluj-Napoca. This laboratory was nationalized and expanded; it became known as Cosmetic Company No. 21 and later as the Farmec Factory of Cosmetic Products.
In 1995, Farmec was privatized via an employee buyout.
Trading brands
Farmec products are commercialized under a variety of brands: Gerovital, Aslavital, Farmec, Doina, Aslamed, Triumf, Nufăr, Nufăr verde.Each of these brands appeals to a different target audience. For example, Gerovital offers cosmetics such as Gerovital H3 serum, whereas Nufăr verde includes environmentally sustainable household cleaners.