Face equality

Face equality is a social movement that seeks to normalize and de-stigmatize facial disfigurement, and, by extent, lessen prejudice towards individuals with facial disfigurements. The term and corresponding movement was founded in 2008 by UK-based charity Changing Faces.
Face Equality Week, which Changing Faces also launched, is held annually in May. Themes for the week have included "Stop the Stare", and "We Will Not Hide". The Sunshine Social Welfare Foundation in Taiwan also holds a Facial Equality Day in May.

Goals

Goals of face equality include:

Normalizing and de-stigmatizing FD, therefore lessening societal pressure to hide FD
Addressing discrimination based on FD in employment and the workplace
Addressing stereotypes that conflate FD with villainy
Improving representation of individuals with FD in television and film
Addressing and preventing the censorship of individuals with FD when posting photos and videos online

Face Equality International, founded in 2018 by James Partridge, is a coalition of "NGOs, charities, and support groups," which promote face equality. Groups which have joined FEI include Changing Faces, the European Cleft Organisation, FACES, the Phoenix Society for Burn Survivors, the Smile Foundation, and Smile Train.