Extra (service areas)


Extra MSA Services Ltd is a company that operates nine motorway service stations in England, mainly on primary routes. It is based at Beaconsfield services, previously being in the centre of Lincoln. It is also known as Extra MSA Forecourts Ltd.
Many of the brands at Extra locations including M&S Simply Food, Costa Coffee and Greggs are operated by Moto, the UK's largest service area operator and Extra's biggest competitor.

Market position

Extra is the fourth largest service station operator in the UK behind Moto, Welcome Break and RoadChef. It came into operation after the government deregulated motorway services to encourage more competition and its first site opened in December 2000, at Cambridge. Peterborough opened in January 2001 and Baldock in July 2001.

Outlets

Service stations

Extra developed its first three service stations at a cost of £60 million. The parent company was set up in 1992 by Stephen Spouge, who is now Chairman. Its service stations are designed by Nash and Partners of West Sussex. The fuel reservoirs are built by WEFCO of Gainsborough. It originally planned 17 service stations and currently operates a total of nine service stations, and two petrol stations at competitor owned sites:
The most recent station to open was at Leeds Skelton Lake in March 2020. Future sites plan to maximise areas of the road system that have few service areas, and will be developed by Swayfields Ltd, who own the Extra company.
Service stations due to open:
  • Sheffield - M1 J35
  • Solihull - M42 between J5 & J6
Proposed stations:
Restaurants
Coffee houses
Retail outlets
Petrol stations
Hotels