EuroGeneral

EuroGeneral is a retailer that operates the EuroGiant discount shop chain in Ireland. Its main competitors are Dealz and Mr Price.

History

The company was founded on by Charlie O'Loughlin when he opened his first variety shop, "PoundCity" on Moore Street in Dublin. The business expanded, and by 1993, it had twelve shops, in Dublin, Cork and Limerick. In 2001, EuroGeneral was set up and "PoundCity" was renamed "Euro 2" due to the introduction of the euro in 2002. The Euro 2 shops were later renamed "EuroGiant". The business had expanded to more than 60 shops nationwide by 2012, and to more than 80 by 2023.

Operations

EuroGeneral has are two main divisions, retail and wholesale. The business employs over 500 employees. The retail shops are not known to use the franchise model - they are said to be all privately owned by EuroGeneral.
EuroGeneral's wholesale division also supplies other retailers - over 400 other retail outlets within Ireland and mainland Europe. EuroGeneral claims to be Ireland's leading online wholesaler for discount and convenience shops.