Ethos Technologies


Ethos Life Insurance is an American insurance technology company. The company was founded in 2016, and is headquartered in Austin Texas.

History

Ethos was founded in 2016 by Peter Colis and Lingke Wang. The company's strategy was to simplify the process of buying life insurance, including eliminating medical exams.
In July 2021, the company was valued at $2.7 billion after a $100 million investment from Japanese investment holding company Softbank.
In September 2025, the company filed for an IPO.

Products

Ethos develops machine learning and data science technology to help customers buy life insurance policies online. The company is not itself an insurer, but is a technology platform providing producer, third party administrator, and underwriting services for life insurance policies created by insurers.