Greg McKeown (author)
Greg McKeown is an author, public speaker, leadership and business strategist.
Education
McKeown earned an MBA from Stanford Graduate School of Business after completing BA in communications and journalism at Brigham Young University.Career
He is the founder and CEO of McKeown, Inc., a leadership and strategy design agency based in California. Prior to founding his eponymous company, McKeown worked for Heidrick & Struggles' Global Leadership Practice. According to the New Yorker, his strategies often revolve around minimalism. In 2012, The World Economic Forum inducted McKeown into the Forum of Young Global Leaders.Author
McKeown is the author of Essentialism: The Disciplined Pursuit of Less, Effortless: Make It Easy to Do What Matters, and co-author of the Multipliers: How the Best Leaders Make Everyone Smarter. All three have become New York Times bestsellers. His book Essentialism is a business and self-leadership book that discusses how to figure out what is essential, how to eliminate what's nonessential and how to make it as effortless as possible to do what really matters. It includes concepts such as the "90 percent rule", which encourages individuals to pay closer attention to those items they have a "more than ninety percent interest in" and to pay less attention other aspects of life. His work also focuses on the importance of saying "no" in other situations as well. Part of his recommendation to help with this is a method of journaling by only recording days with a few sentences rather than longer explanations.He is also a blogger for the Harvard Business Review and LinkedIn’s Influencers Group.