Atlantic Records

Atlantic Recording Corporation is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over the course of its first two decades, starting from the release of its first recordings in January 1948, Atlantic earned a reputation as one of the most important American labels, specializing in jazz, R&B, and soul by Aretha Franklin, Ray Charles, Wilson Pickett, Sam and Dave, Ruth Brown and Otis Redding. Its position was greatly improved by its distribution deal with Stax. In 1967, Atlantic became a wholly owned subsidiary of Warner Bros.-Seven Arts, now the Warner Music Group, and expanded into rock and pop music with releases by Crosby, Stills, Nash & Young, Led Zeppelin, and Yes.
In 2004, Atlantic and its sister label Elektra were merged into the Atlantic Music Group. Craig Kallman is the chairman of Atlantic. Ahmet Ertegun served as founding chairman until his death on December 14, 2006, at age 83.

History

Founding and early history

In 1944, when their mother and sister returned to Turkey after the death of their father Munir Ertegun, Turkey's first ambassador to the U.S., brothers Nesuhi and Ahmet Ertegun remained in the United States. The brothers were fans of jazz and rhythm & blues, amassing a collection of over 15,000 78 RPM records. Ahmet stayed in Washington to undertake post-graduate music studies at Georgetown University, and immersed himself in the Washington music scene. He entered the record business, which was enjoying a resurgence after wartime restrictions on the shellac used in manufacture had been lifted. He convinced the family dentist, Vahdi Sabit, to invest $10,000 and hired Herb Abramson, a dentistry student.
Herb had worked as a part-time A&R manager/producer for Al Green at the jazz label National Records, signing Big Joe Turner and Billy Eckstine. He founded Jubilee in 1946 but had no interest in its most successful musicians. In September 1947, he sold his share in Jubilee to his partner, Jerry Blaine, and invested $2,500 in Atlantic.
Atlantic was incorporated in October 1947 and was run by Herb and Ertegun. Herb's wife Miriam Abramson ran the label's publishing company, Progressive Music. She did most office duties until 1949, when Atlantic hired its first employee, bookkeeper Francine Wakschal, who remained with the label for the next 49 years. Miriam gained a reputation for toughness. Staff engineer Tom Dowd recalled, "Tokyo Rose was the kindest name some people had for her" and Doc Pomus described her as "an extraordinarily vitriolic woman". When interviewed in 2009, she attributed her reputation to the company's chronic cash-flow shortage: "... most of the problems we had with artists were that they wanted advances, and that was very difficult for us... we were undercapitalized for a long time". The label's office in the Ritz Hotel in Manhattan proved too expensive, so they moved to a room in the Hotel Jefferson. In the early fifties, Atlantic moved from the Hotel Jefferson to offices at 301 West 54th St and then to 356 West 56th St.
Atlantic's first recordings were issued in late January 1948 and included "That Old Black Magic" by Tiny Grimes and "The Spider" by Joe Morris. In its early years, Atlantic concentrated on modern jazz, although it released some country and western and spoken word recordings. Herb also produced "Magic Records", children's records with four grooves on each side. Each groove contained a different story, so the story played would be determined by the groove in which the stylus happened to land.
In late 1947, James Petrillo, head of the American Federation of Musicians, announced an indefinite ban on all recording activities by union musicians. This came into effect on January 1, 1948. The union action forced Atlantic to use almost all its capital to cut and stockpile enough recordings to last through the ban, which was expected to continue for at least a year.
Ertegun and Herb spent much of the late 1940s and early 1950s scouring nightclubs in search of talent. Ertegun composed songs under the alias "A. Nugetre", including Big Joe Turner's hit "Chains of Love", recording them in booths in Times Square, then giving them to an arranger or session musician. Early releases included music by Sidney Bechet, Barney Bigard, The Cardinals, The Clovers, Frank Culley, The Delta Rhythm Boys, Erroll Garner, Dizzy Gillespie, Tiny Grimes, Al Hibbler, Earl Hines, Johnny Hodges, Jackie & Roy, Lead Belly, Meade Lux Lewis, Professor Longhair, Shelly Manne, Howard McGhee, Mabel Mercer, James Moody, Joe Morris, Art Pepper, Django Reinhardt, Pete Rugolo, Pee Wee Russell, Bobby Short, Sylvia Syms, Billy Taylor, Sonny Terry, Big Joe Turner, Jimmy Yancey, Sarah Vaughan, Mal Waldron, and Mary Lou Williams.

First hits

In early 1949, a New Orleans distributor phoned Ertegun to obtain Stick McGhee's "Drinking Wine, Spo-Dee-O-Dee", which was unavailable due to the closing of McGhee's previous label, Harlem Records. Ertegun knew Stick's younger brother Brownie McGhee, with whom Stick happened to be staying, so he contacted the McGhee brothers and re-recorded the song. When released in February 1949, it became Atlantic's first hit, selling 400,000 copies, and reached No. 2 after spending almost six months on the Billboard R&B chart – although McGhee himself earned just $10 for the session. Atlantic recorded 187 songs in 1949, more than three times the amount from the previous two years, and received overtures for a manufacturing and distribution deal with Columbia, which would pay Atlantic a 3% royalty on every copy sold. Ertegun asked about artists' royalties, which he paid. This surprised Columbia executives, who did not, and the deal was scuttled.
On the recommendation of broadcaster Willis Conover, Ertegun and Herb visited Ruth Brown at the Crystal Caverns club in Washington and invited her to audition for Atlantic. She was injured in a car accident en route to New York City, but Atlantic supported her for nine months and then signed her. "So Long", her first record for the label, was recorded with Eddie Condon's band on May 25, 1949. The song reached No. 6 on the R&B chart. Brown recorded more than eighty songs for Atlantic, becoming its bestselling, most prolific musician of the period. Brown's success was so significant to Atlantic that the label became known colloquially as "The House That Ruth Built".
Joe Morris, one of the label's earliest signings, scored a hit with his October 1950 song "Anytime, Anyplace, Anywhere". It was the first Atlantic record issued in 45rpm format, which the company began pressing in January 1951. The Clovers' "Don't You Know I Love You" became the label's first R&B No. 1 in September 1951. A few weeks later, Brown's "Teardrops from My Eyes" became its first million-selling record. She hit No. 1 again in March–April 1952 with "5-10-15 Hours". "Daddy Daddy" reached No. 3 in September 1952, and "Mama, He Treats Your Daughter Mean" with Connie Kay on drums reached No. 1 in February and March 1953. After Brown left the label in 1961, her career declined, and she worked as a cleaner and bus driver to support her children. In the 1980s she sued Atlantic for unpaid royalties; although Atlantic, which prided itself on treating artists fairly, had stopped paying royalties to some musicians. Ertegun denied this was intentional. Brown received a voluntary payment of $20,000 and founded the Rhythm and Blues Foundation in 1988 with a donation of $1.5 million from Ertegun.
In 1952 Atlantic signed Ray Charles, whose hits included "I Got a Woman", "What'd I Say", and "Hallelujah I Love Her So". Later that year The Clovers' "One Mint Julep" reached No. 2. In 1953, after learning that singer Clyde McPhatter had been fired from Billy Ward and His Dominoes and was forming The Drifters, Ertegun signed the group. Their single "Money Honey" became the biggest R&B hit of the year. Their records created some controversy: the suggestive "Such A Night" was banned by radio station WXYZ in Detroit, Michigan, and "Honey Love" was banned in Memphis, Tennessee but both reached No. 1 on the Billboard R&B chart.

Tom Dowd

Recording engineer and producer Tom Dowd played a crucial role in Atlantic's success. He initially worked for Atlantic on a freelance basis, but within a few years he had been hired as the label's full-time staff engineer. His recordings for Atlantic and Stax influenced pop music.
Atlantic was one of the first independent labels to make recordings in stereo: Dowd used a portable stereo recorder which ran simultaneously with the studio's existing mono recorder. In 1953 Atlantic was the first label to issue commercial LPs recorded in the experimental stereo system called binaural recording. In this system, recordings were made using two microphones, spaced at approximately the distance between the human ears. Thd left and right channels were recorded as two separate, parallel grooves. Playing them back required a turntable with a special tone-arm fitted with dual needles; it was not until around 1958 that the single stylus microgroove system became the industry standard. By the late 1950s stereo LPs and turntables were being introduced. Atlantic's early stereo recordings included "Lover's Question" by Clyde McPhatter, "What Am I Living For" by Chuck Willis, "I Cried a Tear" by LaVern Baker, "Splish Splash" by Bobby Darin, "Yakety Yak" by the Coasters and "What'd I Say" by Ray Charles. Although these were primarily 45rpm mono singles for much of the 1950s, Dowd stockpiled his "parallel" stereo takes for future release. In 1968 the label issued History of Rhythm and Blues, Volume 4 in stereo. Stereo versions of Ray Charles "What'd I Say" and "Night Time is the Right Time" were included on the Atlantic anthology The Birth of Soul: The Complete Atlantic Rhythm & Blues Recordings, 1952–1959.
Atlantic's New York studio was the first in America to install multitrack recording machines, developed by the Ampex company. Bobby Darin's "Splish, Splash" was the first song to be recorded on an 8-track recorder. It was not until the mid-1960s that multitrack recorders became the norm in English studios and EMI's Abbey Road Studios did not install 8-track facilities until 1968.
Atlantic entered the LP market early: its first was This Is My Beloved, a 10" album of poetry by Walter Benton that was narrated by John Dall with music by Vernon Duke. In 1951, Atlantic was one of the first independent labels to press records in the 45rpm single format. By 1956 the 45 had surpassed the 78 in sales for singles. In April of that year, Miriam Bienstock reported to Billboard that Atlantic was selling 75% of its singles as 45s. During the previous year, 78s had outsold 45s by a ratio of two to one.